VP of Sales

About the Position

Bluefish is seeking a high-impact, seasoned VP of Sales to build and scale the company’s go-to-market strategy and revenue execution. This leader will own sales outcomes and drive top-line growth across Bluefish’s initial roster of AI products, while laying the foundation for a repeatable, scalable sales engine.

To succeed in this role, you must be a full-stack sales leader with deep experience selling into enterprise brands, strong executive presence, and the ability to operate as a player/coach in an early-stage environment. You will initially lead from the front as an individual contributor—closing strategic deals directly—while progressively hiring, developing, and managing a high-performing team and sales operating system.

This role requires high autonomy, strong judgment, and the ability to execute quickly while building long-term scale.

What You’ll Be Doing

• Own enterprise revenue for Bluefish, reporting directly to the CRO, with accountability for revenue growth, pipeline health, and forecast accuracy

• Develop and execute a fast-moving GTM strategy, including segmentation, ICP definition, positioning inputs, account targeting, and sales motion design

• Deliver against aggressive revenue targets, consistently meeting or exceeding quarterly and annual goals

• Lead from the front as a strategic closer, engaging and expanding relationships with executive-level stakeholders at major global brands

• Drive net-new customer acquisition while identifying and capitalizing on expansion opportunities across existing accounts

• Build a repeatable enterprise sales motion including:

• pipeline generation and qualification

• mutual action plans and close plans

• pricing and packaging strategy

• procurement and legal navigation

• Create and manage sales operating cadence (weekly pipeline reviews, forecast calls, QBRs) and continuously improve CRM hygiene and reporting

• Partner closely with product and engineering to:

• influence roadmap and prioritization based on customer needs

• ensure product-market fit feedback loops

• support enterprise readiness (security, compliance, integrations)

• Hire, build, and lead a high-performance sales org, including recruiting, onboarding, coaching, and performance management

• Develop and mentor sales leaders and AEs, improving:

• discovery quality

• deal strategy and execution

• executive-level communication

• negotiation and closing discipline

• Proactively monitor and respond to industry trends, customer needs, and competitive landscape to stay ahead of market shifts

• Serve as an external-facing leader: representing Bluefish through industry events, customer meetings, and thought leadership that strengthens brand credibility and market authority

• Act as a key cross-functional partner across Marketing, Customer Success, Product, and Leadership to ensure coordinated growth execution

Qualifications

• 10+ years of experience in enterprise sales, including leading teams and scaling revenue

• Proven track record of building and leading early-stage or scaling sales organizations

• Deep experience with complex enterprise sales cycles and high ACVs

• Strong understanding of selling martech / data / AI-driven solutions into enterprise brands

• Familiarity with AI and data concepts

• Demonstrated ability to build relationships and credibility with C-level executives

• History of consistently achieving revenue targets and building predictable pipelines

• Strong hiring and talent development record—able to attract and retain top performers

• Ability to operate effectively as an individual contributor while building a team over time

• Exceptional communication, collaboration, and analytical skills

• Comfortable working in a small team and thriving in a fast-paced, high-intensity environment

• Willingness to travel as needed

About Bluefish

Bluefish is the enterprise marketing engine for AI. As consumers increasingly use AI tools to discover and purchase products online, the traditional customer journey is collapsing into a single AI answer. With over a billion people leveraging AI platforms, Bluefish is built to empower Fortune 500 marketers with control over this critical new channel.

Joining the Bluefish team means working alongside a tight-knit group of martech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. We're building the next evolution in enterprise marketing and doing so with vision and grit at the core of how we work. The company is backed by leading investors, including NEA, Crane Ventures, Salesforce Ventures, Swift Ventures, BloombergBeta, Firebolt Ventures, and Laconia Capital.
 
We are a globally distributed team, with business operations based in New York City and engineering based in Europe.

Why Bluefish & Our Values:

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI

• Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry

• Join an experienced high-performing team where you will have immediate ownership and impact

• Experience a true meritocracy with significant career growth upside as the business scales

Our Values:

• Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.

• Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.

• Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.

• Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.

• Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.

• Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.