User Acquisition Manager Team Lead (Meta)

As a User Acquisition Manager Team Lead (Meta), you’ll drive Meta marketing strategy for multiple high-growth products while leading a team of talented UA Managers. With a six-figure monthly budget at your disposal and the freedom to shape processes, you’ll mentor your team, build acquisition frameworks, and scale growth through data-driven decisions. This is a leadership role for someone who combines strategic thinking, strong people management, and deep Meta expertise.

About the company: United Tech is a global IT product company shaping the future of real-time social connection. With millions of users across North America, Europe, LATAM, and MENA, we build next-gen mobile and web apps for live-streaming and social networking. Our platforms enable connection at scale fast, interactive, and deeply engaging. The market is projected to exceed $206B by 2030, and we are already leading the evolution. Founded in Ukraine, scaling worldwide. Are you in?

In this role you will:
• Build, mentor, and lead the Meta UA team (2–5 people): set goals, prioritize tests, and conduct performance reviews
• Develop and execute Meta Ads strategy (Mobile + Web2App + App2App) for company products
• Build Meta infrastructure for traffic acquisition — accounts, credit lines, integrations, and landing assets
• Plan and manage large-scale budgets ($300K–1M+ monthly)
• Monitor and optimize key performance metrics: CPA, CTR, IPM, CR, ROAS, LT0/LT7 ROMI
• Design and implement creative and funnel testing frameworks across creatives, landings, and geos
• Collaborate closely with Product, Analytics, and Creative teams to maximize ROMI
• Build and optimize Web2App (Click → Landing → App Store → Install) and App2App (App → Deep Link → Install/Purchase) funnels
• Prepare regular reports and presentations based on test results and insights
• Maintain close communication with ad network managers
• Initiate and validate new hypotheses to scale growth

It’s all about you:
• Proven experience in mentoring and leading a UA or performance marketing team
• 3+ years of hands-on experience running Meta Ads for mobile apps (iOS/Android)
• Strong expertise with Web2App and App2App funnels
• Advanced knowledge of Ads Manager, Business Manager, Events Manager, and Conversion API
• Experience with MMPs (AppsFlyer, Adjust)
• Understanding of SKAN 4.0, iOS privacy limitations, and optimization for SKAdNetwork
• Strong analytical mindset, with experience in BI tools (Tableau, Power BI)
• Deep understanding of creative pipelines — testing, iteration, IPM/CTR analysis, and scaling frameworks
• Experience with automation for campaign testing, bidding, and management
• Upper-Intermediate+ English for communication and documentation
• Systematic mindset, attention to detail, and ownership attitude
• Experience prioritizing hypotheses and building UA testing systems
• Ability to sync cross-functional teams (UA, Product, Creative)
• Growth mindset: ready to test, fail fast, and iterate faster

What we offer:
• Care and support:
• 20 paid vacation days, 15 sick days, and 6 additional days off for family events
• Up to 10 additional days off for public holidays
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine
• Comfortable working environment:
• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools
• Investment in your future:
• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events

Hiring process:
• Intro with recruiter
• Tech interview
• Test task
• Bar- Raising
• Reference check
• Offer