US Regional CRM Manager (Casino & Sportsbook)

Medier

Limassol, Cyprus permanent

Posted: August 22, 2025

Required Skills

Job Description

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

About Us:
We are a forward-thinking company operating at the cutting edge of the gambling industry, driven by a commitment to providing exceptional customer experiences. Our CRM department is key to nurturing player engagement, enhancing retention, and delivering personalized strategies. As we continue to grow, we are looking for an US Regional CRM Manager to focus on the US market, creating localized and effective campaigns that drive results across both casino and sportsbook verticals.

About the Role:
This role is perfect for a CRM professional with experience managing market-specific campaigns who wants to take their expertise to the next level. As an US CRM Manager, your primary focus will be creating and delivering tailored CRM initiatives for US players, leveraging your insight into customer preferences and the regulatory landscape to maximize satisfaction and engagement. You will work across both casino and sportsbook products, ensuring a seamless and engaging player experience.

Key Responsibilities:

• Develop and execute targeted CRM campaigns to boost retention, reactivation, and player lifetime value in the US market across both casino and sportsbook.

• Plan and manage lifecycle, promotional, and engagement campaigns tailored to casino and sportsbook players.

• Ensure all campaigns comply with US regulatory requirements, maintaining best practices in responsible gaming.

• Analyze customer behavior and campaign performance to optimize future strategies for both casino and sportsbook audiences.

• Use leading CRM tools to manage personalization, segmentation, and automation of campaigns, ensuring effective engagement in both verticals.

• Collaborate with data teams to ensure data-driven decision-making and actionable insights tailored to casino and sportsbook player behavior.

• Work closely with product and marketing teams to ensure a seamless player journey and consistent messaging across casino and sportsbook.

• Monitor regional trends, player feedback, and competitor activity in both casino and sportsbook to adapt and improve campaigns.

What We’re Looking For:

• Experience working with the US gaming market and familiarity with licensing requirements.

• 1-2 years of experience in a CRM role, preferably within the gambling or online gaming industry.

• Hands-on experience with CRM systems like Optimove, Symplify, Salesforce Marketing Cloud, or similar platforms.

• A solid understanding of customer segmentation, campaign performance analysis, and retention strategies.

• Experience working with both casino and sportsbook products is a strong advantage.

• Strong organizational skills and the ability to multitask in a fast-paced environment.

• A proactive and collaborative attitude, with an eagerness to learn and grow within the role.

Why Join Us?

• Play a key role in a regulated, high-growth market.

• Competitive salary and performance-based bonuses.

• Clear growth paths and professional development in CRM and the gambling industry.

• Be part of a multicultural, innovative team where your input matters.

Are You Ready to Build Success in US?
If you’re a CRM professional with expertise in the Ontario gaming market, we’d love to hear from you. Your skills and insights can shape the future of player engagement in this dynamic region.

How to Apply:
Submit your CV and a brief cover letter. Highlight your CRM experience and how your Ontario market knowledge can make a difference.
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