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TH - AI Transformation Lead

Confidential

Bangkok, Bangkok Hybrid permanent

Posted: January 29, 2026

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Quick Summary

We are looking for an AI Transformation Lead to join our team in Bangkok, Thailand, and contribute to the growth and success of our e-commerce business.

Job Description

Who we are

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce, plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state-of-the-art in-house Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven, growth-focused services, enabled by the industry's strongest team, and our advanced marketing and tech capabilities. 

We are growing rapidly, and as the exclusive partner of Flywheel in SEA,  we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.

The team you will be part of

Our Tech Team is the engine behind our digital capabilities—designing and building the platforms, tools, and systems that power our services across the eCommerce ecosystem. From automation to optimization to data integration, the team turns complex challenges into seamless solutions, enabling scale, speed, and smarter decision-making. With innovation at its core, Tech drives the digital backbone of our business and empowers every function to perform at its best.

The part you will play

We are looking for an AI Transformation Lead to drive the next phase of Intrepid’s productivity, automation, and operational excellence journey. This role will own the end-to-end identification, design, and rollout of AI-powered solutions across our e-commerce enablement, marketing and social commerce businesses plus all enabling functions —driving meaningful gains in efficiency, speed, and scalability.

You will work at the intersection of business, technology, and operations, partnering closely with Operations, Commercial, Customer Support, Finance, and Tech teams. Your mandate is to systematically identify high-impact automation opportunities, translate them into practical, scalable AI solutions and workflows with measurable outcomes, and ensure successful adoption at scale.

This is a hands-on transformation role—combining strategy, consulting, and execution—playing a pivotal role in shaping Intrepid’s enterprise-wide AI adoption and internal productivity roadmap.

As an AI Transformation Lead, you will 

Discovery & Opportunity Assessment

Lead structured process discovery workshops across departments (Operations, Commercial, Customer Support, and Finance).

Map end-to-end workflows to identify manual, repetitive, error-prone, or time-consuming activities suitable for automation.

Quantify baseline metrics including effort, volume, cycle time, error rates, and operational risk.

Build and maintain a prioritized AI Automation Opportunity Backlog, factoring in ROI and impact assessments.

AI Solution Design & Architecture

Design end-to-end AI solutions, including AI agents and copilots, workflow automations, and intelligent system integrations.

Evaluate and implement the most optimal mix of GenAI/LLMs, workflow orchestration, rules engines, and system integrations to address defined business use cases.

Leverage platforms and tools such as n8n, Langflow, OpenAI / Gemini agents, internal and external APIs, and internal tech systems to architect end to end solutions. 

Rapidly develop proof-of-concepts (POCs) to validate technical feasibility and business impact for the identified use cases.

Implementation, Adoption & Scale

Run pilots, proactively collect user feedback, iterate quickly, and drive adoption to the focus group to validate business impact before scaling the solution across teams or regions.

Collaborate with Tech teams to transition validated use cases into production-grade, scalable solutions for company wide rollout.

Drive change management by developing SOP updates, training materials, and enablement sessions to ensure adoption.

Measurement, Governance & Reporting

Define and track impact metrics, including: Hours saved, Cost reduction, SLA improvements, Error reduction and User adoption and satisfaction

Produce and present monthly AI & Automation Impact Reports to senior leadership.

Contribute to AI governance, best practices, and responsible AI adoption across the organization.

What we are looking for - the ideal profile

Technical & AI Capabilities

Hands-on experience with Generative AI, LLMs, AI agents, or automation platforms.

Working knowledge of Python or other scripting languages and no/low-code automation tools (e.g., n8n, Langflow etc.).

Solid understanding of APIs, webhooks, databases, and system integrations.

Experience applying AI within e-commerce, retail operations, or marketplace ecosystems.

Consulting, Problem-Solving & Communication

Strong analytical skills with the ability to deconstruct complex operational workflows into actionable solutions.

Experience leading stakeholder workshops, conducting interviews, and synthesizing insights.

Excellent communication skills with the ability to bridge business and technical audiences.

Curiosity and discipline to stay current with emerging AI technologies and apply them into real-world applications.

Proven experience building ROI cases and prioritization frameworks.

Preferred Experience

4+ years of hands-on experience delivering measurable impact through consulting, process improvement, automation, digital transformation, or AI initiatives.

Prior exposure to:

E-commerce industry, e.g. Marketplaces (Shopee, Lazada, TikTok)

Direct-to-consumer operations

Logistics & fulfillment

Finance reconciliation and reporting workflows

Experience working in fast-paced, multi-market or regional organizations is a strong plus.

Team management experience 

In return, you will be getting

Shape how AI is applied at regional scale across a leading e-commerce enabler of 1000+ employees in south east asia

Work on real, high-impact problems at scale—delivering real outcomes, not fluffy documents or experimental side projects.

Play a pivotal role in shaping Intrepid’s next-generation, AI-powered operating model.

Tech is a strategic pillar for intrepid, so you will feel the love and recognition for your work, and will partner closely with business stakeholders, who as internal users of the tech will provide the real-world feedback and inputs which help to take our tech stack to the next level

We also offer

Best of Both Worlds

We are a scale up: the sophistication of a small multinational, with the agility of a start-up. This means you get to work on cutting-edge projects, and besides your 'standard' job description, we love to see you show entrepreneurial initiative and want to see your take on how you can take your role and our company to the next level. Good ideas get implemented. You are the master of your own destiny.

Culture that Brings Out the Best

At Intrepid, culture is not just a buzzword, it is what we practice at work every day. We believe in collaboration over competition, transparency over politics, and willingness to learn over ego. You will be part of a team where people genuinely support one another, celebrate wins together, and face challenges head-on as one. We put our all into the work but we balance it with fun, whether that is through team lunches, after-work hangouts, events or shared laughter in the office. This is a place where you can thrive professionally while having a great time.

Grow Without Limits

Learning at Intrepid is constant and dynamic. You will have access to formal training through face-to-face sessions, coaching and our very own Intrepid Academy. On top of that, real-world experience such as leading clients, working with advanced tech, and mastering best-in-class processes will accelerate your growth every step of the way. Surrounded by a talented team that raises the bar daily, in a rapidly growing and ever-expanding business, the opportunities for your development are endless.

Rewarding You Right

We believe great work deserves great rewards at Intrepid. That’s why we offer competitive compensation and generous benefits, including comprehensive insurance and ample leave, to support you both in and out of the workplace. We want you to feel valued, cared for, and empowered to bring your best self to work every day.

Note: We will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties 

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