Strategic Sales Director

ABOUT CORDIAL

We founded Cordial in 2014 on the belief that there should be more humanity and empathy in marketing—both in how brands communicate with their customers and in how technology companies work with brands. We built our company and platform purposefully, driven by a desire to inspire more thoughtful communication and to create experiences that feel more personal and human—for consumers, for the people at the companies we work with, and for Cordial employees. Today, brands like PacSun, Revolve, Abercrombie & Fitch, Realtor.com, L.L. Bean and Forbes rely on Cordial to drive revenue growth by sending a better message.

We chose the name Cordial to symbolize how we empower our clients to communicate with their customers, as well as how we do business: with transparency, collaboration, and trust. We're building a passionate team of individuals willing to learn, grow, and be thoughtfully challenged on a daily basis to continuously improve our product, company, and culture every single day.

OUR VALUES

• Communicate better than the rest

• Own it, every time

• Solve client problems tenaciously

• Make Waves

POSITION SUMMARY

We're on the hunt for a dynamic salesperson to join our fast-growing company as we disrupt a legacy industry and go head-to-head with enterprise cloud giants. As a Strategic Sales Director, you’ll play a critical role in driving new business and shaping our continued success. Reporting directly to the SVP of Sales, this position offers the unique opportunity to own your pipeline, engage senior decision-makers, and close complex, high-value SaaS deals.

YOU WILL

• Drive strategic growth by self-sourcing and qualifying enterprise opportunities within a vertical and semi-regional focus. Target industries include retail, digital publishing, gaming, travel, and hospitality.

• Lead high-value, consultative sales cycles, consistently closing seven-figure SaaS deals by aligning Cordial’s solutions with the business needs of executive stakeholders.

• Engage and influence senior leaders (CMOs, CTOs, VPs of Digital/Ecommerce, and Product/Customer Experience Executives) by leveraging deep industry expertise and high EQ.

• Develop and maintain a strong pipeline, accurately forecasting opportunities across marketing, IT, and leadership functions within enterprise accounts.

• Leverage marketing and event-generated leads while taking a proactive "hunter" approach to source and close net new ARR.

• Identify and develop strong champions, navigate complex layered buyer environments, execute technical selling, and master Cordial’s platform to deliver value-driven solutions that differentiate us in the market.

• Collaborate cross-functionally with Sales Engineering, Product, Marketing, and Leadership teams to accelerate deal cycles and ensure seamless client transitions.

• Consistently exceed revenue targets, executing a disciplined and strategic sales approach.

ABOUT YOU

• 8+ years of experience selling complex SaaS solutions with a proven track record of self-sourcing and closing enterprise deals exceeding $1M.

• Experience in ESP, Personalization, CDP, or adjacent MarTech industries is preferred.

• Deep network within B2C organizations, engaging executives in digital, eCommerce, marketing, and customer experience roles.

• Strategic and consultative sales mindset, with a passion for problem-solving and value-driven selling.

• A technical seller at heart, able to navigate conversations with both marketing and IT stakeholders.

• Highly disciplined and self-motivated, with a track record of generating opportunities and exceeding quotas.

• A team-first leader, balancing ambition with humility, and thriving in a fast-paced, high-growth environment.

• Driven by curiosity and continuous learning, with the ability to adapt to new technologies and market shifts.

• Location: Mountain or West Coast

COMPENSATION & BENEFITS

$160,000.00 - $185,000.00 annually. The compensation range may be adjusted based on experience and location. In combination with base salary, Cordial's compensation package includes equity and bonus, a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off. Additionally, we offer perks such as childcare and continued education yearly reimbursements. We pride ourselves in maintaining a healthy work/life balance, a strong dedication to DE&I efforts, and an overall respectful and open culture!

Cordial is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, ancestry, national origin, religion, disability status, sex (including pregnancy), age, gender, gender identity or expression, sexual orientation, marital status, veteran status, or any other characteristic protected by law.

Cordial is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you require an accommodation, please reach out to your recruiter once you've begun the interview process. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.