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Strategic New Business Lead

Fulcrum

Silverwater, NSW permanent

Posted: December 23, 2024

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Quick Summary

We’re partnering with a well-established creative and marketing agency that delivers high-volume, integrated campaigns for some of Australia’s most recognisable consumer brands. With all capabilities in-house — including strategy, creative, PR, digital, production, and martech — they operate at the scale and speed needed to support major retail and FMCG brands. They’re now hiring a Strategic New Business Lead to take ownership of comme

Job Description

We’re partnering with a well-established creative and marketing agency that delivers high-volume, integrated campaigns for some of Australia’s most recognisable consumer brands.

With all capabilities in-house — including strategy, creative, PR, digital, production, and martech — they operate at the scale and speed needed to support major retail and FMCG brands. Their ability to execute complex campaigns end-to-end makes them a trusted partner to clients who expect more than just creative ideas — they expect delivery.

They’re now hiring a Strategic New Business Lead to take ownership of commercial growth. This is a senior, strategic sales role focused on identifying new revenue opportunities, converting high-value accounts, and driving long-term, retainer-based engagements. You’ll lead from the front — opening doors, shaping proposals, and bringing in work that aligns with the agency’s core strengths.

If you're commercially driven, confident engaging senior marketing stakeholders, and ready to build something meaningful — this could be your next big move.

The Role

As the Strategic New Business Lead, you’ll own the agency’s new business pipeline — identifying, pursuing, and converting opportunities with Tier 2 and Tier 3 brands across retail, FMCG and ecommerce.

You’ll work closely with internal delivery teams across creative, content, digital and production — but your focus is squarely on growth: driving revenue, shaping commercial strategy, and building new long-term client relationships.

Key Responsibilities

• Build and manage a high-quality pipeline of new business opportunities

• Lead outreach, qualification, and conversion of mid-to-large brand prospects

• Own the end-to-end pitch process — from initial contact to proposal and close

• Shape solutions that span creative, content, digital, PR and production

• Contribute to commercial strategy and help define the agency’s growth roadmap

This Role Is for You If:

• You’re a commercially-minded operator with a track record in strategic sales or agency growth

• You’ve worked in or with creative/digital/production agencies and understand the full marketing mix

• You know how to lead senior conversations, qualify opportunities, and build trust with decision-makers

• You’re excited to take the lead on growth — not manage existing accounts

What Success Looks Like

• Securing new long-term client relationships across key sectors

• Delivering measurable revenue growth within the first 6–12 months

• Driving a consistent pipeline of qualified opportunities

• Establishing yourself as a key commercial voice in the agency

About You

• Strong experience in agency growth, new business, or commercial strategy roles

• Familiar with the structure and sale of integrated marketing services

• Proven success engaging senior marketing stakeholders (e.g. CMOs, Brand Directors)

• Confident, persuasive, and self-directed

• Comfortable using tools like Pipedrive and Sales Navigator

Benefits

• Uncapped Commission: Strong base + performance-linked structure

• Established Agency: Full-service, in-house model with strong delivery reputation

• Strategic Focus: You own growth — not account management

• High-Calibre Clients: Work with some of the most recognisable consumer brands in Australia

Interested?

Apply now to take the lead on growth for a full-service creative and marketing agency with national reach, in-house capability, and real momentum.

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