SMB Manager

Are you ready to scale a high-performing sales team across one of the fastest-growing and diverse regions in SaaS? Asana is looking for a strategic, data-driven, and customer-obsessed Small & Medium Business (SMB) Sales Manager to lead our high-velocity sales motion across the EMEA region. Based in our Dublin office, you’ll be responsible for building, developing, and inspiring a team of Account Executives focused on converting new business and expanding existing relationships with our small and mid-sized customers.

The SMB segment is built on top of our Product-Led Growth (PLG) engine. We help new customers realize early value from Asana, guide growing teams through their first key milestones, and create paths to long-term success. You’ll drive regional strategy and execution, enable predictable and scalable revenue growth, and collaborate cross-functionally to optimize the SMB customer journey.

If you’re passionate about building great teams, coaching rising sales talent, and accelerating impact through structure and scale, this is your opportunity to shape Asana’s presence in a dynamic and high-opportunity market.

This role is based in our Dublin office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirement.

What you'll achieve

• Own the EMEA SMB book of business & deliver growth across a hybrid selling model

• Manage and mentor a team of SMB Account Executives focused on new business and expansion across EMEA

• Define and implement prospecting and deal management strategies tailored to the EMEA market, while consistently generating healthy pipeline, driving velocity, and closing with quality

• Create scalable enablement processes that shorten ramp time and support career progression

• Use tools like Salesforce, Clari, Outreach, and Pocus to drive forecast accuracy, team productivity, and deal velocity

• Work closely with Marketing, Sales Development, Enablement, Product, and Customer Success to align GTM strategy and optimize customer outcomes

About you:

• 2 years of leadership experience in a quota-carrying role leading a team of Account Executives and/or Sales Development teams

• Demonstrated experience and success in an individual contributor quota carrying role

• German/French Language skill also beneficial

• Experience leading fast paced teams with an ability to work with ambiguity in a fast moving environment

• Strong leadership skills, keen business acumen and a passion for driving excellence and innovation

• A passion for coaching, developing and transforming world class talent

• An aptitude for problem solving and developing creative solutions

• A history of developing and implementing prospecting strategies to build pipeline

• Selling to and supporting the Marketing, Sales, Operations, HR and Collaboration (IT) functions plus familiarity with working in Product Led Growth / Sales Assisted businesses

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between €99,000 - €112,750. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits

• Career coaching & support

• Inclusive family building benefits

• Long-term savings or retirement plans

• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

#LI-Hybrid

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

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