Senior System&Software Business Development Manager

NXP Semiconductors

Shanghai (JingAn) permanent

Posted: May 20, 2026

Job Description

Responsibilities

1. Customer Engagement & Business Development

• Support account managers in expanding footprint at key OEMs and securing early entry points for new system/SW programs.
• Establish strong relationships with system/SW R&D leaders, system architects, technical program owners, and platform strategists within OEMs, Tier1s, and eco system partners.
• Identify, qualify, and pursue new software opportunities (MotionWise, CoreRide, SDV platforms, etc.) in alignment with regional and global sales strategy.
• Act as the interface for software products, positioning NXP solutions in customer roadmaps.

2. Opportunity Management & Funnel Growth

• Build a robust opportunity pipeline across prioritized accounts
• Lead early‑stage discussions (evaluations, PoCs, Design Wins opportunities), ensuring smooth handover internally.
• Support large-scale serial program pursuits by engaging both technical and commercial stakeholders.

3. Internal Alignment & Cross-Functional Collaboration

• Collaborate closely with GKAMs, Regional Auto Sales Leads, the Product Line and Engineering teams.
• Contribute to training and enablement of regional Sales teams on the Software Customer Journey.

4. Market & Customer Insight

• Monitor SDV market evolution, competitive landscape, and customers’ SW architecture strategies.
• Provide structured feedback to Sales, Product Line and Marketing organizations to refine roadmap and value proposition.

Requirements

• Strong experience (10-15 years) in automotive software, ECU domains, or SDV‑related technical sales.
• Proven ability to sell complex technical/software offerings to OEM and Tier1 R&D communities.
• Strong influencing skills with technical and management stakeholders.
• Experience working with international, cross-functional teams.
• Results-driven, autonomous, able to navigate ambiguity and drive early-stage engagements.
• Business fluency in English; regional language skills highly valuable
• Availability for frequent customer travel.

More information about NXP in Greater China...

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