Senior Marketing Manager, SEA & ANZ

About the role:

We are seeking a highly motivated and experienced Senior Marketing Manager to join our growing APAC go-to-market team. Based in our Singapore office, this marketer will be responsible for developing and executing integrated demand generation and field marketing strategies across SEA & ANZ, working closely with the regional sales team to drive qualified pipeline and accelerate revenue growth. The ideal candidate will have a proven track record in B2B marketing within the payments, e-commerce, or fintech space, and is a lifelong learner, with experience in using diverse strategies including events, content, and AI to drive demand generation. The right candidate is comfortable with working in an agile way, and will help Forter expand its relationships with large retail merchants, PSPs, and in emerging verticals like online gaming and travel.

What you’ll be doing:

• Partner closely with the SEA & ANZ sales leadership to understand pipeline needs and build a regional marketing plan that drives qualified demand across priority segments, including PSPs, e-commerce, travel and gaming.

• Develop and execute multi-channel demand generation campaigns tailored to the nuances of the SEA & ANZ market, including digital account-based marketing (ABM) programs targeting high-value accounts.

• Own regional field marketing and events – identifying, managing, and measuring the right industry events, roundtables, and hosted experiences to generate pipeline and deepen customer relationships.

• Build and grow Forter's partner marketing activity in the region, co-marketing with key ecosystem partners such as PSPs, payment platforms, and cloud providers to extend reach and drive joint pipeline.

• Develop regional customer advocacy and case study programs, leveraging the growing roster of SEA & ANZ customer wins to build social proof and drive new pipeline.

• Collaborate with the global content and product marketing teams to localise and develop insight-led content that resonates with regional buyers, translating global messaging for markets including Australia, Singapore, Thailand, Indonesia, and India.

• Analyse campaign and pipeline performance, identify key trends, and provide data-driven recommendations to continuously improve marketing effectiveness across the region.

• Stay current with the competitive landscape – and work with product marketing to ensure Forter's regional positioning is compelling and differentiated.

What you’ll need:

• 7+ years of experience in B2B demand generation or field marketing, ideally within e-commerce, payments, fraud prevention, or adjacent fintech/SaaS industries.

• Deep familiarity with the SEA & ANZ market landscape, ideally with understanding of some of our key verticals such as PSPs, digital commerce, travel, gaming, and financial services.

• A track record of building and executing regional marketing programmes that generate measurable pipeline and revenue impact, working in close partnership with sales.

• Strong experience in field and event marketing, with the ability to evaluate, plan, and execute regional events that deliver tangible business outcomes.

• Experience building partner marketing programmes and co-marketing with ecosystem partners.

• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

• Proficiency with marketing automation platforms (e.g. HubSpot), CRM systems (e.g. Salesforce), and AI tools such as Claude.

• Strong project management skills, with the ability to balance multiple programmes across multiple markets simultaneously.

• Exceptional communication and stakeholder management skills, with experience working across global and regional teams.

• Language skills would be a strong bonus – particularly Mandarin, Bahasa/Malay, or Thai.

About us:

Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.

The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve. Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact.

Trust is backed by data – Forter is a recipient of over 10 workplace and innovation awards, including:

• Great Place to Work Certification (2021, 2022, 2023, 2024, 2025)

• Fortune’s Best Workplaces in NYC (2022, 2023, 2024 and 2025)

• Forbes Cloud 100 (2021, 2022, 2023, 2024 and 2025)

• Anti-Fraud Solution of the Year at the Payments Awards (2024)

Life as a Forterian:

We are a team of over 600 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce so that companies like Adobe, ASOS, eBay, Instacart, Priceline and Nordstrom can block fraud, drive revenue and improve customer experience.

At Forter, we believe unique people create unique ideas, and valuable experience comes in many forms. So, even if your background doesn't match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us. By welcoming different perspectives, we grow together as humans and as a company.

Forter is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.

If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Benefits:

• Competitive salary

• Comprehensive and generous health insurance, including vision and dental coverage

• Restricted Stock Units (RSUs)

• Generous PTO policy

• Half day Fridays

Hybrid work:

At Forter, we embrace a hybrid work model that blends in-person connection with the flexibility of remote work. Team members based near our key hubs are expected to work from the office at least three days per week. We believe that regular face-to-face collaboration fuels professional development, strengthens our culture, and builds the relationships that help teams thrive.

*Forter does not accept agency resumes. Please do not forward resumes to Forter (or any related) jobs alias or directly to any Forter employees. Forter will not be responsible for any fees related to unsolicited resumes.

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