Senior Manager (f/m/d) AI Growth Marketing (B2B)

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues. Become part of IONOS and grow with us.

Tasks

• Own the marketing-driven pipeline and revenue contribution in the B2B domains segment. Set clear goals. Ensure transparent attribution across the full funnel.

• Build and scale an AI-first marketing organization. Connect tools, data, processes and skills. Embed automation across all core functions.

• Sharpen the positioning and value proposition of IONOS B2B Domains. Drive measurable brand impact in target segments and regions.

• Work closely with Product, Sales, Development and central functions (IONOS Group). Align marketing, sales and product to clear commercial outcomes.

• Lead, coach and develop a high-performing, AI-literate team. Build capabilities with intent.

• Own the budget. Allocate across channels, campaigns, events and partners. Enforce disciplined ROI management.

• Represent Marketing in executive forums and with external partners. Make data-backed points clearly and succinctly.

Innovation as Standard

• Lead the AI-first transformation of organization, processes, tool stack and capabilities. Don’t stop at pilots. Scale what works company-wide.

• Use automation, personalization, predictive analytics and generative creative solutions. Anchor a test-and-learn culture with solid experiment design.

• Position IONOS as the benchmark for AI-enabled B2B marketing in the domain and digital identity market. Lift sales productivity through AI-supported lead generation, pipeline acceleration and account-based strategies.

Success after 6 to 12 months

• Marketing’s contribution to pipeline and conversion across the funnel increases significantly. Cleanly attributed.

• Efficiency improves measurably through automation and transparent ROI reporting across all initiatives.

• Value proposition and go-to-market playbooks are defined, tested and rolled out for core segments and regions.

• The team operates in sync with clear, AI-powered work

Qualifications

• At least 6 years in B2B or SaaS marketing and 3+ years leading teams with accountability for people, budget and outcomes.

• Proven experience with AI and expertise in growth marketing, automation, data analysis, and attribution. From strategy to hands-on implementation.

• You have practical experience with leading and emerging MarTech and AI-powered tools. Open to technology and pragmatic.

• Practical experience with established and emerging martech tools and AI-powered solutions. Tech-open and pragmatic.

• You have built and led global, cross-functional teams and confidently managed change at the executive level.

• Knowledge of domains, hosting, cloud, or digital infrastructure is a plus.

• Language proficiency: Fluent English, German is welcome.

Benefits

• Hybrid working model.

• Free drinks and fruits.

• Various employee discounts for activities and (InterNetX) products.

• Various employee events (e.g. Meet & Eat, company parties).

• Numerous training and development opportunities.

• Modern office facilities and equipment.

• Focus on sustainability through job ticket and job bike.

About IONOS

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools. In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.

We value diversity and welcome all applications - regardless of, for example, gender, nationality, ethnic or social origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.