Senior Manager, Brand Experience - World Endurance Championship

At McLaren Racing, we’re not just here to try to take the chequered flag. We’re here to excite our fans, inspire our people and deliver for our partners. And we’re also committed to evolving our sport, our industry, and our technology, too.

Purpose of the Role:

We are seeking a highly experienced, dynamic, and fluent French-speaking Senior Manager to lead the operational planning and execution of McLaren Racing’s fan and brand activation portfolio specific to the World Endurance Championship (WEC), with a key focus on the 24 Hours of Le Mans. This role will be instrumental in bringing the McLaren brand to life for our passionate fanbase and partners across the WEC calendar, delivering unforgettable, high-impact experiences that drive engagement and reinforce our brand values in the championship.

Role Dimensions:

• This is a full-time role dedicated to the operational implementation of hospitality and wider brand activations for WEC.

• Fluency in French (verbal and written) is a requirement to manage key stakeholders, suppliers, and venue operations as well as guests, with a large delivery programme in Le Mans.

• It will require extensive global travel for recces and event delivery, including weekends and unsociable hours, inherent to the WEC calendar.

• The role may focus on delivering fan and client track experiences off-track (city-centre activations, Fan Zones), bringing the racing closer to the community.

• Work is generally performed within an office environment when not traveling.

• This role will not have immediate direct line reports but is responsible for building and leading a project-based working group using internal team members (shared resources), external freelancers, and agency support at the outset.

Principal Accountabilities:

WEC & Le Mans Project Management & Delivery:

• Lead the end-to-end planning, development, and execution of major McLaren Racing brand experience events across the global WEC calendar, with specialist focus on the demanding logistics of the 24 Hours of Le Mans.

• Manage the selection, deployment, and logistics of physical brand assets (show cars, simulators, installations) required to deliver the WEC event portfolio in conjunction with the centralised team.

• Ensure all WEC brand experience initiatives are integrated seamlessly and deliver on the broader commercial, communication, and race team objectives.

• Work closely with key commercial partners to develop impactful WEC experiences that meet contractual obligations and exceed partner expectations, demonstrating clear ROI.

Project & Resource Management (Matrix Leadership):

• Act as the project manager responsible for scoping, building, and managing the Brand Experience project group required for each WEC activation.

• Build business cases for, and manage the utilization of, shared internal resources, including design, marketing, and logistics teams.

• Identify, onboard, and manage external freelancers, consultants, and agencies required to scale operations, ensuring clear briefs, quality delivery, and adherence to budget.

• Effectively delegate tasks and manage complex workloads across non-dedicated resources and external suppliers across multiple simultaneous WEC projects.

• Serve as the primary operational liaison for Le Mans with all French-speaking venue managers, and local suppliers, leveraging fluent French to facilitate permits, contracts, and on-site issue resolution.

Financial Management & Reporting:

• Accountable for the Brand Experience P&L for the WEC portfolio, including meticulous budget planning, forecasting, cost control, and financial reporting.

• Develop and present comprehensive post-event reports, analyzing KPIs, customer engagement (NPS), partner value, and financial outcomes specifically for WEC activations.

• Build comprehensive surveys and utilize data and feedback to continuously refine and improve future WEC brand experience activation strategies and execution.