Senior Lifecycle Automation & Marketing Operations Manager

(HubSpot Technical Owner & Lifecycle Execution Lead)

About Bizee

Bizee is transforming from a transaction-led business into a subscription-first, platform-powered company that supports entrepreneurs across the full lifecycle of their business from formation through compliance, growth, and long-term success.

Lifecycle marketing is a core growth lever in this transformation. We are building a behavior-driven, automated lifecycle engine across email and SMS that improves conversion, activation, retention, and lifetime value.

Role Overview

The Senior Lifecycle Automation & Marketing Operations Manager is the hands-on technical owner of lifecycle execution and marketing automation infrastructure.

This role sits at the intersection of lifecycle marketing, marketing operations, and technical systems. You will personally build, operate, integrate, and optimize the lifecycle automation engine ensuring it is reliable, scalable, and deeply connected to product and data systems.

This is not a strategy-only or coordination role. If lifecycle programs, data flows, or automations are broken or inefficient, you diagnose and fix them directly.

Requirements:
What You Will Do

Lifecycle Execution & Automation

• Design, build, and operate end-to-end lifecycle programs across acquisition, onboarding, expansion, retention, and win-back.
• Personally build and maintain HubSpot workflows, including:
• Event-driven and behavioral triggers
• Branching logic and conditional paths
• Re-enrollment rules and goal tracking
• Suppression logic and frequency controls

• Own email and SMS orchestration, including sequencing, timing, and fallback logic.

Marketing Operations & Technical Ownership

• Serve as the primary technical owner and administrator of our marketing automation platform (currently HubSpot).
• Architect and govern lifecycle stages, segmentation logic, and data standards.
• Own integration design and reliability between our marketing automation platform and:
• Product and behavioral event pipelines
• CRM and RevOps systems
• SMS, notification, and messaging providers

• Partner with Data, Product, and RevOps to ensure accurate event ingestion, identity resolution, and attribution.
• Own consent management, deliverability, QA processes, and system hygiene.

Performance, QA & Optimization

• Own end-to-end operational QA for lifecycle programs.
• Monitor live campaigns, automations, and data pipelines for errors or degradation.
• Troubleshoot issues directly and implement fixes without handoffs.
• Use analytics tools to diagnose funnel drop-offs and lifecycle performance drivers.
• Enable high-velocity experimentation through clean data, reliable automation, and repeatable frameworks.

Execution Judgment & Systems Thinking

• Make prioritization trade-offs across speed, quality, scalability, and technical debt.
• Recommend execution paths that protect long-term system health while delivering near-term impact.
• Clearly communicate technical constraints, risks, and recommendations to stakeholders.

What This Role Is Not

• Not a Director or Head of Lifecycle
• Not a creative or copywriting role
• Not an agency manager
• Not a strategy-only marketing role

This is a technical lifecycle operations role.

What You Will Bring

• 6+ years in lifecycle marketing, marketing automation, marketing operations, or RevOps-adjacent roles.
• Deep, hands-on expertise with modern marketing automation platforms.
• Proven ability to build complex, event-driven lifecycle journeys.
• Experience running email and SMS programs end-to-end.
• Strong technical, analytical, and operational mindset.
• Background in subscription, SaaS, or compliance-driven businesses.
• Experience integrating product or behavioral event data into marketing systems.
• Familiarity with data orchestration tools, CDPs, or custom integrations.
• Experience creating lifecycle flows that escalate to Sales or Support.

What Success Looks Like

• A reliable, well-governed lifecycle automation engine.
• Clean data flows and trustworthy lifecycle reporting.
• Faster execution with fewer errors and manual workarounds.
• Measurable improvements in conversion, activation, retention, and LTV.
• Lifecycle programs that scale without breaking.

Benefits:
Disclaimer:

Bizee is an Equal Opportunity Employer; employment with Bizee is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.

The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons.

This employer participates in E-verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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