Senior GTM Engineer

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

About the Role

As a Senior GTM Engineer at Groupon, you'll be the architect of our revenue engine—designing and building the automated systems that power how we find, enrich, qualify and engage merchants across international markets. This is a high-impact, individual contributor role where you'll ship work that directly drives pipeline and revenue. You'll collaborate cross-functionally with Sales, Marketing, and Data teams while maintaining deep ownership of Groupon's GTM technical infrastructure. Your work will enable our teams to operate at scale across multiple markets while maintaining operational efficiency and data quality.

Responsibilities

System Design and Automation

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Design, develop, and optimize robust automated workflows across the GTM tech stack using Clay, Kubaru, Cloudingo, and Salesforce.

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Build scalable agentic workflows in Clay to evaluate and enrich business and contact data at scale.

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Create integrations connecting Clay, Salesforce, internal merchant assessment tools, and marketing automation tools.

Lead Management and Data Operations

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Create real-time lead scoring engines to prioritize high-value opportunities

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Build and maintain dynamic lead routing systems ensuring maximised conversion potential

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Implement comprehensive deduplication workflows to maintain data quality across systems

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Enhance Ideal Customer Profiles (ICPs) for customer acquisition and expansion motions

Cross-Functional Collaboration

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Partner with Sales, Marketing, and Data teams enabling common goal achievements and feedback integration

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Evaluate, integrate, and manage new GTM tools to enhance our technology stack

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Troubleshoot technical issues and provide feedback loops to sales and marketing teams

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Support new market expansions with technical implementation

Must-Have Experience

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5+ years of experience in Sales Operations, Marketing Operations, or Revenue Operations

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Expert-level proficiency building agentic workflows in Clay to evaluate and enrich business and contact data

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Experience with AI models and APIs (OpenAI, Anthropic Claude, etc.)

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Deep expertise in Salesforce administration, reporting, and data architecture

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Proven experience with lead scoring, routing systems and intelligent assignment logic

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Strong deduplication workflow design and implementation expertise

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Hands-on experience with API integrations, webhooks, and REST APIs

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SQL proficiency for data analysis, pipeline building, and database queries

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Python or any other preferred language scripting for custom automations beyond no-code/low-code capabilities

Nice-to-Have Experience

Advanced Tooling

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Proficiency with iPaaS/automation platforms (Zapier, Make, n8n)

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Real-time lead scoring engines using machine learning

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Tableau skills for building dashboards and data visualizations

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Experience working with data warehouse platforms (BigQuery, Teradata)

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Marketing automation platforms (Marketo, Pardot/Salesforce Marketing Cloud, HubSpot)

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Outbound orchestration platforms (Apollo, Outreach, Lemlist, Smartlead)

Domain Expertise

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Cold email campaigns and outbound sales motions at scale

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Experience with lead scoring models and ICP development frameworks

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Multi-market or international GTM operations experience

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Marketplace or e-commerce business model knowledge

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Experience working with local merchants

Groupon is an AI-First CompanyWe’re committed to building smarter, faster, and more innovative ways of working—and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role—you’ll be right at home here.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers