Senior Email Marketing Specialist (B2C)

About the Company

Nestify is an established international property management company that operates in the United Kingdom, France, Ireland and the United Arab Emirates. The Company is owned, driven and managed by a group of passionate individuals and a team of highly skilled experts. Nestify employs talented individuals from across the globe who drive the success of the business. The Company is the preferred Airbnb rental management partner for many international property owners, providing a higher letting income for short, medium and long term stays. As a tech driven company, Nestify provides a round the clock contactless service, ensuring customers worldwide enjoy the stay they deserve. From booking to check out, housekeeping and maintenance Nestify ensures a seamless experience for all Clients and Guests.

Job Summary

We are looking for an experienced Senior Email Marketing Specialist to take full ownership of our email marketing strategy. The role focuses on lead nurturing, education, and conversion, with the objective of generating qualified opportunities for our sales team through email-driven call bookings.

This is a hands-on role for a senior profile with a strong track record in building and managing email automation and nurturing workflows. Junior or entry-level profiles will not be considered.

Key Responsibilities

Define, implement, and optimize the email marketing and lead nurturing strategy

Plan, write, and optimize email copy for educational, nurturing, and conversion-focused campaigns

Design and structure email templates to maximize engagement and readability

Build and manage automated workflows and sequences (lead nurturing, re-engagement, follow-ups, lost leads)

Segment audiences based on behavior, intent, and lifecycle stage

Ensure email campaigns support business objectives by driving call bookings for the sales team

Monitor and analyze performance metrics (open rates, click-through rates, engagement, conversions)

Run A/B tests and continuously optimize content, structure, timing, and automation logic

Maintain list health, deliverability best practices, and compliance standards

Collaborate closely with sales and marketing teams to align messaging and objectives

Tools & Platforms

Mailchimp (advanced level required)

CRM and lead management tools (segmentation and tagging experience required)

Requirements

Minimum 5 years of experience in email marketing (B2C preferred)

Proven experience building and managing nurturing and automation workflows

Strong copywriting skills focused on education, persuasion, and conversion

Clear understanding of the lead nurturing process and its role in the sales funnel

Hands-on experience with Mailchimp automation, segmentation, and reporting

Strong analytical skills with the ability to turn data into actionable improvements

Ability to work autonomously and take ownership of results

Working Days and Hours

Monday to Friday

09:00 to 18:00 (CEST Time)

Location: Remote, Philippines

Schedule: Full-Time