Senior Email & Lifecycle Marketing Manager

Innovate with purpose

At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters.

Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. Whether in one of our offices in San Jose, CA, Draper, UT, or working remotely, BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks.

BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you—you might be just what we’re looking for, whether in this role or another.

✨ Let’s give businesses more time for what matters.

Make your impact within a rapidly growing Fintech Company

We are seeking a seasoned Senior Email & Lifecycle Marketing Manager to own our customer-facing messaging programs across the full lifecycle. This role will focus on trial and customer onboarding, feature and product adoption, cross-sell and upsell, and reactivation campaigns. The right candidate has proven expertise building automated, personalized, data-driven lifecycle journeys and will partner closely with Customer Marketing, Product Marketing GTM Ops, and PLG managers, to deliver measurable impact on retention, adoption, and revenue. This role also leverages Pendo as a key engagement and messaging tool.

We’d love to chat if you have:

Key Responsibilities

• Strategy & Roadmap

• Co-develop lifecycle marketing strategy with Customer Marketing and Product Marketing to ensure messaging, tone, and timing are aligned across all channels.

• Define and manage the email and lifecycle marketing roadmap for onboarding, activation, adoption, upsell, and reactivation.

• Leverage Pendo as a core tool for in-app messaging and feature adoption.

• Develop automated, trigger-based journeys tailored to customer behaviors and lifecycle stages, leveraging demand or product-led growth methodologies.

• Execution & Optimization

• Own key lifecycle growth targets (activation, adoption, upsell, reactivation) and be directly accountable for delivering measurable impact on these metrics through email and in-app programs.

• Build and deploy campaigns using Inflection.io (experience with Marketo, Braze, Customer.io or similar tools welcome).

• Use Pendo and Inflection.io to deliver coordinated email and in-app experiences.

• Coordinate and segmentation, dynamic content, and personalization for maximum relevance.

• Design, test, and optimize A/B and multivariate experiments to improve open, click, and conversion rates.

• Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns.

• Ensure compliance with email best practices and regulations (CAN-SPAM, GDPR, etc.).

• Analytics & Reporting

• Track and report KPIs across lifecycle programs (activation, adoption, upsell, churn, LTV).

• Partner with analytics, GTM Ops, Customer Marketing, and Product Marketing to develop dashboards and actionable insights.

• Use data to iterate and scale high-performing programs.

• Cross-Functional Collaboration

• Work in lockstep with Customer Marketing and Product Marketing to plan and execute messaging strategies across email, in-app, and other channels.

• Coordinate with Product and Customer Success to align messaging with launches and customer needs.

• Partner with GTM Ops to integrate data flows, improve targeting, and measure impact.

• Asset & Process Management

• Maintain an organized inventory of email assets, templates, automation flows, and Pendo experiences.

• Document and standardize processes for consistent execution.

Qualifications

• 7+ years of email or lifecycle marketing experience in B2B SaaS or similar environment.

• Deep expertise with marketing automation platforms (Inflection.io, Marketo, Braze, Customer.io or comparable tools).

• Familiarity with Pendo or similar in-app engagement platforms, and ability to integrate in-app and email experiences.

• Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes.

• Strong segmentation, testing, and analytics skills with ability to translate insights into action.

• Working knowledge of HTML/CSS for email template editing a plus.

• Familiarity with CRM systems (Salesforce or similar) and integrating email with customer data platforms.

• Excellent project management and cross-functional collaboration skills.

• Solid understanding of email compliance (CAN-SPAM, GDPR, etc.).

The estimated salary range for this role is noted below for our San Jose based role. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.

San Jose pay range
$125,700—$157,200 USD

The estimated base salary range for this role is noted below for our office location in Draper, UT. Additionally, this role is eligible to participate in BILL’s bonus and equity plan. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.

Draper UT pay range
$106,900—$133,700 USD

What’s in it for you?

Redefining how businesses automate their work is a fast-paced, exciting, and fun environment. But we also have benefits and perks to ensure the magic isn’t only experienced by our customers, but by our employees as well.

Here is a preview of some of the amazing benefits here at BILL:

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)

• HSA & FSA accounts

• Life Insurance, Long & Short-term disability coverage

• Employee Assistance Program (EAP)

• 11+ Observed holidays and wellness days and flexible time off

• Employee Stock Purchase Program with employee discounts

• Wellness & Fitness initiatives

• Employee recognition and referral programs

• And much more

Don’t believe us? Check out our culture, benefits, and teams on our career site, LinkedIn Life, or YouTube pages.

BILL is an Equal Opportunity Employer. We believe our best ideas come from the unique stories, perspectives, and experiences of our team members. We welcome people of all backgrounds, abilities, and identities to bring their authentic selves and contribute to our culture.

We are committed to a transparent, inclusive hiring process that reflects our values. If you need accommodations at any stage, please contact [email protected].

Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants.