Senior Director, Field Marketing EMEA

WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital landscape. By leveraging WalkMe's features—guidance, engagement, insights, and automation—employees boost efficiency, executives gain greater visibility into digital usage, and organizations maximize their digital assets, driving successful digital transformation.

Together, SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAP's robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMe's intuitive digital adoption platform.

This is a rare opportunity to join WalkMe! Following the recent integration into SAP, EMEA is a significant growth market, positioning WalkMe to scale considerably over the next few years. The role requires a dynamic Field Marketing leader to own and drive our integrated marketing plan through specific initiatives, events and other marketing activities across EMEA, with a specific emphasis on the DACH region (Germany, Switzerland, Austria).

The Senior Director, Field Marketing EMEA will report directly to the VP, Demand. Sales and Customer Success teams will be important partners as you improve top of funnel growth, customer expansion, and retention through a variety of segment-focused marketing campaigns and tactics. You will be a strategic partner to the business and an important planning and execution arm with demand generation activity in order to meet the overall pipeline creation/generation goals of the EMEA revenue organization.

What You'll Own:
• Manage, coach and direct the EMEA Field Marketing team

• Develop a trusted partnership with regional Sales leadership teams, and support territory and pipeline needs through marketing strategies and programs that accelerate deal velocity

• Introduce new and innovative approaches to generate leads and accelerate pipeline while accounting for regional differences and improving the customer experience

• Adjust strategy and plans based on pipeline needs to the various business segments

• Pipeline: Build a plan of execution, formalize operational processes and Indicators- adjust strategy based on pipeline needs of the various sales business segments including named, enterprise, commercial, and public sector

• Plan & Deliver: Build and execute the annual integrated field marketing strategy for EMEA, collaborating across teams to leverage existing global campaigns and learnings from other regions

• Budget: Plan, track, and measure regional budget ensuring that resources are optimally allocated across initiatives and regularly report to marketing leadership

• Lead the integrated marketing field strategy for the EMEA region by being a single source of knowledge for updates around field marketing, partners, analysts, executive programs, and corporate initiatives

• Own campaign KPIs, evaluating performance, share results and recommendations with sales and marketing teams

What You'll Need to Succeed:
• Bachelor’s degree and 10+ years’ marketing and/or Sales experience in tech and ideally a SaaS company

• Background in marketing communications, brand management, campaign development, events, and digital marketing

• Proven track record of planning and executing integrated Marketing campaigns to high profile accounts that ensure success of an extended ecosystem, designed to scale

• Direct experience developing campaigns aimed at specified personas, and providing sales development support

• First-hand knowledge of how sales and customer success organizations operate and their sales goals

• Experience with marketing automation tools, such as Pardot, Salesforce, Tableau, Bizzabo, and DemandBase

• Excellent project management and execution skills, with a high attention to detail, ability to prioritize independently and delegate tasks to contractors or agencies when appropriate

• Proven track record of making data driven decisions to continually optimize performance, determine future investments, and reporting success to varied audiences

What Sets Us Apart:
• At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more. We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.

• Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.

• Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.

• Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.

• Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.

• WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.

• WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.

• WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.

• Robust Retirement Contributions: Ask HR about the specific offerings for your region!

• SAP's acquisition of WalkMe highlights a commitment to enhancing user experience and streamlining software interactions, offering opportunities to work with cutting-edge technology that drives efficiency and innovation in the workplace.

Our job titles may span more than one career level. The On Target Earnings for this role is between £160,000 and £190,000, including salary and variables. The actual base pay is dependent upon many factors, such as: location, training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus and benefits as part of our competitive total rewards package.

At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.

WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact your Talent Acquisition partner immediately.

TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.