Senior CRM Manager - Acquisition

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts:

• Tide is available for UK, Indian, German and French SMEs

• Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly

• Over $300 million raised in funding

• Over 2,500 Tideans globally - we’re diversity champions!

• We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE TEAM:

Our CRM Acquisition team is responsible for driving customer growth through targeted campaigns, data-driven strategies, and personalised communication. As we operate across diverse markets, team collaboration often spans multiple countries and cultures.

WHAT WE ARE LOOKING FOR:

We’re looking for a detail oriented, curious, explorative, commercially focused CRM Manager looking for their next step - someone that will take on and help us expand rapidly growing markets at Tide. You will play a key role in building targeted communications across digital channels to attract, convert, and onboard new users, leveraging data and automation to drive performance. Candidates must be able to communicate effectively in English, both verbally and in writing.

As a Senior CRM Manager you’ll be:

• You will work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love.

• You’ll own the applicant's journey, as well as the campaign strategy and planning process and deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture new applicants to join Tide.

• Plan and execute CRM campaigns aimed at customer acquisition across email, SMS, push notifications, and in-app messaging.

• Work with analytics and data teams to identify high-conversion segments and personalise communication journeys.

• Use marketing automation platforms (e.g., Salesforce, Braze, Iterable) to build and optimize customer journeys.

• Continuously A/B test messaging, design, and CTAs to improve campaign effectiveness.

• Report on CRM campaign performance and acquisition KPIs, providing insights for optimization.

• Stay up to date on CRM and customer acquisition trends, tools, and best practices.

• Analysing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance.

• Work closely with the rest of the Acquisition Marketing team as well as a number of other cross-business stakeholders.

• Continuously look for optimisations and new ideas to develop engagement marketing opportunities.

What makes you a great fit:

• Fluency in English is essential for this role.

• You have c.5-7 yrs of expertise in end-to-end CRM marketing management .

• You’ve developed and delivered CRM programmes, demonstrating proven results against targets.

• You’ve got a great hands on skill set for automation, personalisation across multiple platforms.

• You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, salesforce and an understanding of HTML and CSS.

• You have experience handling campaign data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights.

• You have experience in segmentation and targeting.

• You have excellent communication skills – you can build campaigns and relationships, coach and inspire technical and non-technical colleagues, across all levels of the business, and are able to pitch the message differently, and clearly, to all.

• You are well organised with a passion for speed and efficiency.

• You love to take the initiative and are comfortable taking measured risks.

• You love a big challenge - especially for your targets.

• You use data and evidence above your opinion.

• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.

• You have A/B and MVT testing experience.

• You have good Excel skills as well as experience with business reporting tools (e.g. Tableau, Looker) .

• You have the ability to handle multiple projects and adapt to changing priorities.

• You are hands-on, delivery oriented, and results-driven, with a pragmatic implementation style.

• You may have worked in Financial Services, start-ups, finance services or tech space.

• You have a curious nature, good organizational skills and impeccable attention to detail.

WHAT YOU’LL GET IN RETURN:

• 27 days paid annual leave

• 3 paid days off for volunteering or L&D activities

• Extended maternity and paternity leave covered by the company

• Additional health insurance

• Mental wellbeing platform

• Snacks, light food, drinks in the office

• WFH equipment allowance

• Flexible working from home

• Sabbatical Leave

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

Disclaimer

It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that:

• Tide does not charge any fees at any stage of the recruitment process.

• All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.

• Communication from Tide will only come from an official @tide.co email address.

• Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [email protected]
Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.

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