Senior Consumer Researcher (P1489)

84.51° Overview:

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

84.51° follows a 5‑day in‑office work schedule to support collaboration, alignment, and team connection.

Join us at 84.51°!

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The Consumer Research team within Kroger Precision Marketing uncovers the “why” that complements the deep behavioral understanding 84.51° uniquely delivers. Our focus is uncovering the “Why,” integrating it with the “What,” and turning these insights into human stories and business recommendations that compel actions to be taken that delight our customers in ways no other retailer can. We strive to consistently bring this human understanding to the business and serve as a strategic partner to our clients.

A Senior Researcher is accountable for the execution of research projects. This includes independently execution projects, specifically questionnaire writing, data analysis, and deliverable creation.

RESPONSIBILITIES:

• Serve as a passionate, vocal champion for consumers across client brands

• Advocate and encourage adoption of research platforms/tools/ways of working for standardization and improved speed of research

• Contribute to functional innovation and continuous improvement based on business needs, with a grounding in academic and/or industry best practices

• Support specific elements of a functional roadmap that establishes a suite of consumer research products designed with the business questions in mind and ensuring the ability to scale

• Collaborate with client leads and leadership within the pillar to create and improve research products

• Execute research that includes standard inputs/outputs across the research process (i.e. brief, survey/discussion guide, analysis code, deliverable, QA)

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• Understanding of the research process across both qualitative and quantitative methods with prior experience scoping and executing a variety of consumer research projects

• Ability to leverage or learn one or more research related software/tools (e.g. SPSS, R, Python, Forsta, QuestionPro, Qualtrics, SurveyMonkey, Lighthouse Studio, etc.)

• Familiarity with various data types and exposure to effectively integrating data to deliver insights

• Experience in identifying opportunities to automate a process and doing so in a way that is scalable

• Ability to identify business questions/needs that are candidates for consumer research

• Strong interpersonal and communication skills

• Strong analytical, problem solving and critical thinking skills

• Ability to navigate a quickly evolving and at times, nebulous environment

• Ability to work in a highly collaborative environment

• Self-motivated

EDUCATION:

• Bachelor’s degree or equivalent, ideally in business, social sciences, psychology or analytics/statistics.

• 3-5 years of industry experience

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Pay Transparency and Benefits

• The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.

• Below is a list of some of the benefits we offer our associates:

• Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.

• Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.

• Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.

Pay Range
$78,000—$139,150 USD