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Senior Business Development Consultant- NIQ Consumer Panel Services

NielsenIQ

Oxford, OXF, United Kingdom permanent

Posted: November 18, 2025

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Quick Summary

This role involves working with a global consumer panel service, with a focus on integrated solutions and a growing appetite for ROI in the FMCG industry.

Job Description

 

This is a hybrid role, typically 1 day per week in the Oxford office

About this Job

At NIQ, we are on an exciting journey with significant business-wide investments driving our Full View mission.  Consumer Panel is core to this with a global investment commitment fully underway in the UK.  NIQ are already seeing a significant increase in clients subscribing to our enhanced panel service and our performance demonstrates a growing appetite across the FMCG industry for integrated solutions and an increasingly compelling ROI proposition.    

We are seeking a dynamic and driven individual to join our team as a Consumer Sales Consultant for NIQ Consumer Panel Services in the UK. This role is ideal for a proactive and results-oriented sales professional with a track record of success. You will have direct accountability for increasing client penetration by achieving personal revenue targets, boosting client pitch win rates, securing project wins, and driving overall revenue growth. If you are passionate about sales and excel in a target-driven environment, we want to hear from you. 

Key Responsibilities: 

• Driving New Client Acquisition: Lead the commercial strategy, outreach, positioning and pitching efforts to acquire new contracted consumer panel clients within specific FMCG industry verticals. This includes developing commercial pitch materials, revenue forecasting, and aligning with broader new business functions to manage client pitch processes towards successful outcomes. 
• Pipeline Management & Forecasting: Build and manage a healthy pipeline of opportunities (ad-hoc and contractual), accurately forecast revenue using appropriate finance tools (including Microsoft Dynamics) and ensure timely documentation for billing. Support the wider Consumer Panel Services team with proposals for broader portfolio opportunities as needed. 
• Matrix Working: As a key member of the NIQ Consumer Panel Services team, you'll collaborate across the organization to achieve successes. You'll collaborate with the Customer Success team and key Commercial teams alongside Operations and Product to ensure our Consumer Panel Services potential is fully realised. Your efforts will support both existing and potential clients within your industry verticals in understanding the value and application of our Consumer Panel solutions. 
• Business Performance: Take accountability for specific manufacturer verticals' Consumer Panel revenue targets while contributing to the broader Consumer Panel UK NIQ revenue and profit targets. Actively participate in decision-making processes and maintain high visibility across all functions to support the effective operation of the organization. 

Requirements:

• Consumer/Shopper Panel Data Passion: Strong knowledge, experience and enthusiasm for consumer or shopper panel datasets, ideally within the FMCG industry. 

• Client Acquisition Experience: Proven success in acquiring new clients and managing engagement strategies. 

• Pipeline & Revenue Skills: Strong ability to manage pipelines and forecast revenue accurately. 

• Effective Communicator & Collaborator: Excellent communication and collaboration abilities, especially in a matrix environment. Great presentation skills.

• FMCG Insight Experience: Experience or working with, or within, FMCG client insight departments and internal customers. 

• Business Acumen & Project Management: Proficient in project management, strategic planning, and thinking. Keen business sense and experience in contract negotiations. 

• Influencing & Negotiation Skills: Expert ability to influence and negotiate, with a track record of successfully overcoming barriers and challenges. 

• Relationship Building & Organizational Skills: Strong skills in developing and maintaining senior client relationships and excellent organizational and time management abilities. 

What we can offer:

• Work in an international, multicultural environment 
• Hybrid working type possibility 
• Volunteer time off (global volunteer day)
• Internal Recognition Program
• Free LinkedIn Learning access that helps you discover and develop business, technology-related, and creative skills through over 20,000 courses available in 7 languages)
• Free Employee Assistance Programs (EAP) - NIQ offers support to all associates and their families for their emotional well-being trough professional, timely and confidential counselling services on issues related to everyday concerns & problems, overcome emotional challenges, and maintain a healthy and balanced lifestyle.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

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