Senior Brand & Design Systems Lead

About ZIGChain

ZIGChain is a Layer 1 blockchain focused on unlocking financial opportunities for everyone, regardless of income, location, or level of technical knowledge. We operate in a fast-paced, globally distributed environment where clarity, ownership, and adaptability are essential. In this regulated, reputation-sensitive space, how we present ourselves visually is as critical as the technology we build.

The Opportunity

ZIGChain is seeking a senior, systems-minded designer to build the engine for our entire brand and visual production infrastructure. This is a foundational, high-impact individual contributor role for someone who wants to own and evolve a scalable design infrastructure from the ground up—one that enables high-volume visual production of brand assets, images, banners, and infographics through structure, not personal throughput.

This is not a traditional design role. You will build the automated, scalable system that runs our entire visual production operation. You will architect reusable design systems grounded in real production usage, not theoretical frameworks. You will personally operate the system in its early stages, then evolve it to be self-sustaining. Most importantly, you will encode brand standards directly into the system itself, eliminating the need for manual policing and enabling predictable quality and speed without continuous manual intervention.

The system you build will be designed to scale across multiple brands within our ecosystem (such as Zignaly), allowing future brands to leverage the same foundational architecture. This is a role for a builder who is ready to move beyond traditional design execution and create a force-multiplier for the entire organization. If you are driven by creating leverage, building resilient systems, and operating at the intersection of design and AI, this is your opportunity to define what the future of a design organization looks like.

What You'll Achieve

We believe in outcomes over tasks. Here's what you'll be accountable for delivering:

Phase 1: Foundation & Architecture. You will conduct a full audit of our existing visual assets and production workflows. You will deliver the v1 architecture for a modular, scalable design system and begin hands-on implementation of core components, templates, standards, and documentation. You will establish the initial AI-assisted workflows for high-volume visual asset production (images, banners, infographics, brand materials), designed with an AI-first mindset from day one—treating AI as a core production layer, not a future experiment. These workflows will be repeatable and focused on leverage, consistency, and scalability, not isolated task acceleration.

Phase 2: System-in-Production & Operational Maturity. The design system will be live and serve real production needs. You will have automated at least two major visual production streams (e.g., social media assets, marketing materials), measurably reducing the marginal effort per asset. You will be the primary operator, personally ensuring the quality and reliability of the output. Brand governance will begin to be encoded into the system itself, reducing reliance on manual oversight. The system demonstrates predictable output quality and speed.

Phase 3: Scaled Operations & Self-Service. The system will be the undisputed source of truth for all visual assets. Other teams will begin to self-serve from your system without degrading quality. You will have established clear metrics demonstrating increased production volume with stable (or improved) quality. Design will be recognized as a key strategic enabler and multiplier for the organization, not a bottleneck. You will remain accountable for output quality, reliability, and continuous improvement, evolving the system based on data and user feedback.