Senior B2B Marketing Manager VELOQ
Rohlik
Posted: January 8, 2026
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Quick Summary
Build a global B2B tech brand from zero to relevance, focusing on Western Europe.
Required Skills
Job Description
Veloq is the B2B technology spin-off of Rohlik Group — built on more than a decade of running one of Europe’s most advanced online grocery operations. We took the AI-driven fulfillment technology that powers Rohlik’s success and turned it into a modular platform that helps other grocers win online — profitably. Veloq is still early-stage, fast-moving and hands-on. No layers. No corporate comfort zone.
If you like building things from scratch, this is for you.
Why this role is exciting
• You’ll help build a global B2B tech brand from zero to relevance.
• Your focus will be on Western Europe and the US — working by channels and personas, not local markets.
• You’ll support large, high-stakes enterprise pitches with top-tier grocers.
• You’ll work directly with the CEO and commercial leadership.
• Your work will directly impact pipeline, deals and revenue, not just brand metrics.
• Startup mindset required — test, ship, learn, repeat. Fast.
What this role is about
Your mission is simple: Make Veloq the default short-list choice for e-grocery fulfillment.
This is not a “campaign-only” role. It’s about positioning, proof and pipeline.
You will:
Own positioning & narrative
• Own the global narrative around profit-first, same-day grocery fulfillment.
• Clearly differentiate Veloq from first-generation automation and failed warehouse tech.
Build a content engine that sells
• Deliver 1+ white paper per month together with Product, Tech and Commercial teams.
• Build and maintain a strong case-study library (Rohlik, Bringmeister, Vienna FC, pilots).
Drive LinkedIn & Account-Based Marketing (core focus)
• Own LinkedIn strategy for Veloq and senior executives.
• Run ABM programs targeting ~30–50 named enterprise accounts in Western EU & US.
• Turn content into conversations — not vanity metrics.
Support large enterprise pitches
• Create sales decks, pitch narratives, objection-handling kits and exec briefings.
• Support RFPs and strategic deals where marketing credibility really matters.
Website, PR & events
• Shape website messaging and persona pages.
• Work with PR agencies and support trade media placements.
• Support industry events, customer tours and product launches (NRF, FMI, Modex, CGF).
Measure what matters
• Co-run quarterly GTM sprint reviews.
• Track pipeline contribution, SQLs and persona engagement — not just impressions.
What we’re looking for
You’re a hands-on B2B marketer who likes execution, not fluff.
• 6–10 years of experience in B2B / enterprise marketing (SaaS, logistics, automation, retail tech).
• Strong writer — comfortable with operational and financial metrics.
• Experience with Account-Based Marketing and LinkedIn Campaign Manager.
• Proven experience with content-led demand generation and ABM.
• Comfortable in a startup environment with ambiguity and speed. Energetic, proactive.
• Low ego, strong ownership, execution first.
• Strong cross-functional collaborator who gets things done.
Nice-to-have: Background in grocery, fulfillment or robotics.
This role isn’t for someone who wants a finished brand, a big team or perfect processes.
It is for someone who wants to build, experiment, and see their work turn directly into deals.
If that sounds like you — let’s talk.
What’s in it for you
• Fair reward - You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly.
• Good food every day - You’ll enjoy a free lunch every day and fresh fruit & veggies in the office. Because good food fuels great work.
• Life, not just work - Unlimited paid vacation based on trust.
• Personal growth - You’ll grow as fast as Rohlik does. Every challenge is a chance to learn and make an impact.
• Real impact - What you do here matters. You’ll see your work changing how people eat and live — from day one.
• Recognition among colleagues - Your effort won’t go unnoticed. You can recognise others (and be recognised) through peer credits to use in our internal cafeteria.
• Xtra membership - You’ll get free Xtra membership and 10% cashback on everything you buy on Rohlik.cz.
• Sport & wellbeing - You’ll stay active with company sports challenges or a subsidised Multisport card.
• A team that sticks together - You’ll work with people who move fast, support each other and celebrate wins together.