Sales Manager – Direct & Partner Channel (SME Segment)

At Coface we make trade happen everyday 

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter.  We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners!

• Prospect and acquire new SME clients within the assigned territory using cold calling, digital prospecting, referrals, networking events, intermediaries, and social selling.
• Sell solutions by identifying client needs and positioning Coface offerings to address pain points related to trade, cash flow, and risk management.
• Develop clear and compelling proposals/quotations with input from internal stakeholders including commercial underwriters, risk underwriters, and management.
• Maintain an active pipeline and deliver accurate sales forecasts to support business planning.
• Ensure all prospects are fully developed through disciplined follow-up to achieve annual new-business targets.
• Work closely with Marketing and the Head of Sales to execute marketing action plans for direct and partner channels.
• Lead commercial negotiations with prospects and intermediaries through to contract signature.
• Monitor new and lost clients to identify market trends, competitor movements, and opportunities for growth.
• Build strong relationships with intermediaries/partners to generate consistent new‑business referrals.
• Collaborate with cross-functional teams (operations, underwriting, customer service) to maximize sales opportunities and ensure smooth onboarding.

• University degree in Finance, Business, Economics, Banking, or a related field.
• 5–7 years of B2B sales experience, ideally in direct sales or partner/channel sales.
• Prior experience in trade credit insurance, financial services or commercial solutions will be a plus
• Strong understanding of trade.
• Proven solution-selling capabilities, strong hunter mindset, and a self-starter who thrives in an autonomous environment.
• Experience executing go‑to‑market strategies and managing a disciplined sales process.
• Excellent communication, interpersonal, and analytical skills.
• Proficiency in English; Chinese language ability is an advantage.

• 100% remote working from home
• Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
• Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
• Health care