Sales Manager - Channel/Distribution (Nordic Speaking)

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

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General Summary:

The Regional Sales Manager (RSM) – Nordics is responsible for driving growth, retention, and expansion across an established base of Nordic Managed Service Provider (MSP) partners. This role operates within a distributor‑aligned partner model, working closely with existing Nordic partners that are contractually and operationally aligned to regional distributors.

The RSM acts as the primary commercial owner for these partners and works collaboratively with distributors, internal sales, marketing, and product teams. Knowledge and hands‑on experience within the Nordic MSP channel is highly recommended, as success in this role depends on understanding local market dynamics, partner business models, and indirect sales execution.

Essential Duties & Responsibilities:

• Manage a defined portfolio of existing Nordic MSP partners as the primary commercial point of contact.

• Operate effectively within a sell‑to and sell‑through partner sales model, in close alignment with Nordic distributors.

• Build and maintain long‑term partner relationships to drive retention, expansion, and partner health.

• Act as an escalation point for commercial matters and coordinate internal resources to support partner success.

• Achieve personal annual sales targets based on total contract value.

• Drive growth through upsell and cross‑sell motions within the existing partner base.

• Manage the full sales cycle from opportunity qualification to close, in line with ConnectWise pricing, margin, and commercial standards.

• Negotiate contract terms, discounts, and implementation scope where required.

• Average sales cycle expectation: 25–30 days.

• Qualify and develop opportunities within existing accounts to maintain a healthy, repeatable pipeline.

• Provide accurate monthly, quarterly, and annual forecasts.

• Track and report on key metrics including renewals, churn, expansion, and partner performance.

• Maintain high standards of CRM hygiene and forecasting accuracy.

• Develop and execute territory and account plans aligned to partner goals and regional strategy.

• Segment partners based on ICP fit, maturity, and growth potential.

• Work closely with Sales, Marketing, Product, and Partner teams to align on partner strategy and execution.

• Follow the ConnectWise value‑ and solution‑based sales methodology.

• Comfortable with regular outbound activity, including 40–50 partner interactions per day.

Knowledge, Skills & Abilities:

• Strong understanding of the Nordic MSP and IT channel ecosystem, including distributor‑led partner models.

• Knowledge of MSP, TSP, and security‑focused technology markets.

• Excellent communication, negotiation, and interpersonal skills.

• Strong analytical and problem‑solving capabilities.

• Organised, detail‑oriented, and effective in prioritising multiple partners.

• Ability to work independently with limited supervision.

• Proficiency in Salesforce, Outreach, and modern sales tooling.

Educational/Vocational/Previous Experience Recommendations:

• Bachelor’s degree in related field or equivalent business experience

• 3 years of experience in account management, client success, or sales.

• Proven track record of meeting or exceeding client satisfaction and retention targets.

• Familiarity with CRM tools (e.g., Salesforce, HubSpot) and reporting software.

Working Conditions:

• Onsite/Hybrid depending on location

• 0-10% travel may be required

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [email protected] or 1-800-671-6898.