Sales Manager: AI Predictive Maintenance

About Mindsets

Mindsets is a talent-centric investment company running multiple businesses. The Mindsets Technology unit operates as an augmented value-added-reseller and advisory partner, bringing advanced AI-powered (Artificial Intelligence) solutions to industrial clients across Western Europe. Building on a proven track record in predictive maintenance across industries, we are now expanding our commercial footprint in the Netherlands and across the region (Benelux, Germany).

The Role

The Sales Manager is a senior commercial position responsible for driving revenue growth and market penetration across the Netherlands, with a specific mandate to sell AI-powered predictive maintenance solutions. You will own the full sales cycle for strategic accounts from prospecting and relationship development through to negotiation and contract close. You will be the primary commercial face of Mindsets in the region, working closely with our partner TDK SensEI to deliver compelling, ROI-driven value propositions to industrial clients.

Key Responsibilities

Strategic Sales Planning

Develop and execute a go-to-market strategy for AI-powered predictive maintenance solutions across the Netherlands and Western Europe.

Define target segments and build tailored account plans aligned with regional corporate objectives.

Establish and track sales targets, KPIs, and revenue forecasts, report regularly to leadership.

Sales Execution & Pipeline Management

Own the end-to-end sales cycle: prospect, qualify, pitch, negotiate, and close contracts for complex B2B industrial technology deals.

Build and manage a robust, qualified sales pipeline using CRM systems; maintain accurate forecasting and deal-stage discipline.

Represent Mindsets at industry events, trade shows, and client engagements across Western Europe.

Business Development & Relationship Building

Leverage existing networks and develop new relationships with decision-makers at C-level, engineering, and operations across industrial client organizations.

Identify emerging verticals and adjacent market opportunities through ongoing market intelligence and competitor analysis.

Act as a trusted advisor to clients, articulating ROI and long-term value from predictive maintenance and edge AI deployments.

Cross-Functional Collaboration

Collaborate with technical and product teams to ensure accurate solution representation and incorporate client feedback into the product roadmap.

Partner with marketing to develop targeted campaigns, case studies, and content that support pipeline generation and deal progression.

Work with internal consulting and delivery teams to ensure smooth handoffs and client satisfaction post-close.

Required Qualifications & Experience

8–10 years of experience in B2B enterprise sales, business development, or key account management, preferably in the consulting, industrial technology, AI or IOT services sector.

Proven track record of selling complex solutions (e.g., AI, IIoT, industrial automation, predictive analytics, enterprise SaaS) to manufacturing or industrial clients.

Demonstrated ability to manage complex, multi-stakeholder sales cycles and close high-value contracts.

Strong understanding of the Dutch and Western European industrial market landscape and customer buying behavior.

Fluency in Dutch and English — spoken and written. Proficiency in German is a strong advantage and differentiator.

Must have the legal right to work in the Netherlands.

Exceptional communication, negotiation, and executive presentation skills.

Self-motivated, entrepreneurial mindset with a results-driven approach to sales.

Experience with formal enterprise sales methodologies (e.g., MEDDIC, Challenger, etc).