Sales Hunter /Manager – Direct & Partner Channel (SME Segment)
Coface
Posted: March 3, 2026
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Quick Summary
We are looking for a Sales Hunter /Manager – Direct & Partner Channel (SME Segment) for a role in Johore Bahru, Malaysia. The ideal candidate will have a strong network and excellent communication skills, with experience in the trade finance industry. The successful candidate will be responsible for building relationships with clients and identifying opportunities for growth.
Required Skills
Job Description
At Coface we make trade happen everyday 
Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.
With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.
Joining Coface means being part of a close-knit international organization, where your ideas matter.  We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.
Shape the future of trade with us. Join our Happeners!
• Prospect and acquire new SME clients within the assigned territory using cold calling, digital prospecting, referrals, networking events, intermediaries, and social selling.
• Sell solutions by identifying client needs and positioning Coface offerings to address pain points related to trade, cash flow, and risk management.
• Develop clear and compelling proposals/quotations with input from internal stakeholders including commercial underwriters, risk underwriters, and management.
• Maintain an active pipeline and deliver accurate sales forecasts to support business planning.
• Ensure all prospects are fully developed through disciplined follow-up to achieve annual new-business targets.
• Work closely with Marketing and the Head of Sales to execute marketing action plans for direct and partner channels.
• Lead commercial negotiations with prospects and intermediaries through to contract signature.
• Monitor new and lost clients to identify market trends, competitor movements, and opportunities for growth.
• Build strong relationships with intermediaries/partners to generate consistent new‑business referrals.
• Collaborate with cross-functional teams (operations, underwriting, customer service) to maximize sales opportunities and ensure smooth onboarding.
 
 
• University degree in Finance, Business, Economics, Banking, or a related field.
• 5–7 years of B2B sales experience, ideally in direct sales or partner/channel sales.
• Prior experience in trade credit insurance, financial services or commercial solutions will be a plus
• Strong understanding of trade.
• Proven solution-selling capabilities, strong hunter mindset, and a self-starter who thrives in an autonomous environment.
• Experience executing go‑to‑market strategies and managing a disciplined sales process.
• Excellent communication, interpersonal, and analytical skills.
• Proficiency in English; Chinese language ability is an advantage.
• 100% remote working 
• Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
• Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
• Health care