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Sales Executive- OEM Programs

Confidential

Not specified permanent

Posted: February 11, 2026

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Quick Summary

Sales Executive- OEM Programs

Job Description

ABOUT VICIMUS

Vicimus is a leading automotive technology company powering the Bumper ecosystem - a suite of SaaS solutions designed to help dealerships improve customer engagement, retention, and marketing performance. Our products integrate with OEM systems, dealership DMS platforms, and CRM tools to deliver measurable ROI across sales and service operations.

With established OEM partnerships and endorsements from major automotive manufacturers, we're uniquely positioned to deliver enterprise-level solutions that align with OEM standards and dealership group objectives.

 

THE OPPORTUNITY

This is a strategic, OEM-focused sales role designed for someone who can navigate complex, multi-stakeholder environments and capitalize on our endorsed partnerships.

You'll be responsible for driving adoption of Bumper Lifecycle and Bumper Ads within these OEM networks, working with regional managers, dealer councils, and individual dealerships to accelerate growth. This is not a traditional territory sales role - it's a program-driven position that requires strong relationship-building, strategic account planning, and the ability to leverage OEM endorsements into revenue.

You'll have the advantage of selling into warm networks where Vicimus is already recognized and endorsed, but success will depend on your ability to execute consultative sales, build trust with dealership leadership, and demonstrate how our solutions drive measurable results.

 

We expect the successful candidate will realize on-target earnings in excess of $140,000 in the first year with room to grow beyond by exceeding targets and in consecutive years. 

 

WHAT YOU'LL DO

OEM Program Development & Execution

Drive adoption of Bumper Lifecycle and Bumper Ads across OEM programs where Vicimus and/or Bumper are already certified / recognized

Build and maintain relationships with OEM regional managers, dealer development teams, and marketing contacts

Leverage OEM endorsements and co-op programs to accelerate sales cycles and reduce friction

Develop territory plans that prioritize high-value dealership groups and strategic accounts within each OEM network

Coordinate with OEM partners on joint marketing initiatives, training sessions, and dealer events

 

Full-Cycle Strategic Sales

Conduct discovery and needs analysis with dealership GMs, marketing directors, and ownership groups

Deliver compelling product demonstrations that align Bumper's capabilities with OEM programs and dealership goals

Build consensus among multiple stakeholders (ownership, GM, marketing, BDC, service managers)

Negotiate pricing, contract terms, and implementation timelines

Manage pipeline and forecasting in HubSpot CRM with a focus on high-value, strategic opportunities

 

Account Management & Expansion

Ensure successful onboarding and adoption through collaboration with Customer Success

Identify expansion opportunities within existing accounts (additional locations, product upsells, group-level agreements)

Act as the voice of OEM dealers to internal teams, providing feedback on product features, pricing, and positioning

Build case studies and testimonials specific to each OEM network to support ongoing sales efforts

 

Industry Engagement & Representation

Represent Vicimus at OEM-sponsored events, dealer meetings, and automotive conferences

Stay informed on OEM initiatives, marketing programs, co-op funding structures, and competitive dynamics

Network with dealer principals, 20 Groups, and automotive industry leaders to expand Vicimus's visibility

 

WHAT YOU BRING

Required Experience & Skills

3-5+ years of B2B software sales experience selling to automotive dealerships

  (This is essential - you must have a proven track record of selling technology or SaaS solutions into dealership environments)

Deep understanding of automotive dealership operations, including marketing workflows, DMS systems, CRM platforms, and OEM relationships

Demonstrated success navigating complex sales cycles with multiple stakeholders and long decision timelines

Strong relationship-building skills with dealership GMs, ownership groups, and OEM representatives

Proficiency with CRM systems (HubSpot preferred) including opportunity management, pipeline forecasting, and activity tracking

Exceptional presentation, communication, and negotiation skills

Valid driver's license and ability to travel regularly (up to 50%) for in-person meetings, dealer events, and OEM functions

 

Preferred Experience

Existing relationships within GM Canada, Stellantis Canada, or Toyota/Lexus Canada dealer networks

Experience selling into OEM-endorsed or certified vendor programs

Background in automotive marketing, retention, or advertising solutions

Track record of exceeding quota in a strategic, program-driven sales environment

Familiarity with dealer 20 Groups, automotive associations, or OEM dealer councils

 

Who You Are

Strategic thinker who can balance individual dealership needs with broader OEM program objectives

Self-motivated and comfortable working autonomously in a remote/hybrid environment

Consultative seller who leads with value, not features

Highly organized with strong time management and prioritization skills

Entrepreneurial mindset - you see opportunities where others see obstacles

Passionate about the automotive industry and committed to long-term relationship building

 

WHAT WE OFFER

Compensation & Incentives

Competitive base salary + uncapped commission structure

Realistic OTE (On-Target Earnings) aligned with strategic account sales cycles

Transparent compensation plan with clear path to earnings growth

 

Benefits & Perks

Health and dental benefits

Flexible work environment (remote/hybrid depending on location)

Professional development budget for training, certifications, and industry conferences

Access to executive leadership and input on strategic OEM initiatives

 

Career Growth & Impact

High-visibility role with direct impact on Vicimus's OEM strategy and revenue growth

Opportunity to shape how we approach OEM partnerships and dealer network expansion

Pathway to senior sales roles, OEM partnership leadership, or account management as the team scales

Work with a product portfolio that delivers proven ROI for dealerships and aligns with OEM standards

 

LOCATION & WORK ENVIRONMENT

Must be based in Canada and legally authorized to work in Canada

Major market location (Toronto, Vancouver, Calgary, Montreal) is an asset due to OEM office proximity and dealer concentration

Travel required for in-person meetings, OEM events, dealer conferences, and strategic account visits

 

WHO YOU'LL WORK WITH

You'll report to the VP of Sales and collaborate closely with:

OEM Partnership Team for strategic alignment and program development

Sales Operations for deal structuring, forecasting, and CRM best practices

Marketing for OEM-specific campaigns, co-op program support, and content creation

Customer Success to ensure seamless onboarding and long-term dealer satisfaction

Product teams to communicate OEM-specific feature requests and dealer feedback

 

WHY THIS ROLE MATTERS

Vicimus has earned OEM endorsements with key OEMs - a significant competitive advantage in the automotive SaaS space. These endorsements open doors, but converting those opportunities into revenue requires someone who understands:

How OEM programs work and how to leverage them

The unique needs and priorities of different dealer networks

How to build trust with dealership leadership and demonstrate ROI

How to navigate complex sales cycles with multiple decision-makers

 

You'll have the advantage of selling endorsed solutions into networks where Vicimus is already known, but success will depend on your ability to execute strategic sales, build lasting relationships, and prove the value of our products in measurable terms.

 

This is a high-impact role with significant earning potential, strategic influence, and the opportunity to shape Vicimus's growth within Canada's largest OEM networks.

 

WHAT SETS VICIMUS APART?

Unlike vendors who overpromise and underdeliver, Vicimus:

✓ Provides transparent ROI reporting that justifies dealership marketing spend

✓ Integrates seamlessly with existing DMS and CRM systems

✓ Offers OEM-endorsed solutions backed by regional support and co-op eligibility

✓ Delivers measurable results - service appointments, repeat sales, event attendance, and ad performance

✓ Operates with integrity, accountability, and a long-term partnership mindset

 

Our products work. Our customers renew. Our OEM partners endorse us. Your job is to turn those advantages into revenue.

 

 

Vicimus is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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