Sales Director - Benelux

Ultimo provides enterprise asset management (EAM) software used by asset-intensive organisations to manage, maintain, and optimise assets across sites and regions. 

Customers operate in environments where uptime, safety, compliance, and long-term performance matter. Ultimo’s software is deeply embedded in day-to-day operations — it is operational backbone, not a discretionary tool. 

Ultimo is part of IFS, providing long-term backing, global scale, and ongoing investment — while retaining its own product identity, focus, and entrepreneurial, scale-up way of operating. This allows Ultimo to combine commercial autonomy with the stability of a global enterprise software group. 

Why this role exists

Benelux is Ultimo's most commercially significant region - the product is deeply trusted, the install base is substantial, and the brand carries genuine weight. This is a strong platform.

The opportunity now is to take that platform and build on it - elevating how the business engages with customers, expanding the value it creates, and realising the enterprise potential that market leadership makes possible.

The next phase of growth calls for a different kind of commercial leadership. There is significant whitespace within the existing customer base, and a broader market opportunity that proactive, enterprise-led selling is better placed to unlock. The foundations are in place and the ambition now is to build on them with greater intention and at greater scale.

This is a role for a Sales Director who wants to shape what a market leader looks like at its next level of maturity.

What you will own

• Overall sales strategy and performance across Benelux
• Leadership and development of Sales Managers and senior sellers
• Enterprise expansion and executive-level customer engagement
• Deal quality, pipeline rigour, and commercial standards
• Building a sales culture defined by insight, ambition, and enterprise discipline

The opportunity

You will be joining a business that already has what most sales leaders spend years trying to build: a trusted brand, a loyal customer base, and a strong market position. The task is not to rebuild - it is to elevate.

You will bring modern enterprise sales thinking to a team with deep market knowledge, and create the conditions for that knowledge to be deployed more ambitiously. That means raising commercial standards, deepening executive relationships, and shifting the conversation with customers from operational to strategic.

The scope for growth, within the existing base and beyond it, is considerable. You will have the executive sponsorship, the autonomy, and the platform to pursue it.

How you will lead

Ultimo operates with the pace and autonomy of a scale-up, backed by the stability and investment of IFS. You will be expected to lead with clarity and conviction - making decisions at pace, influencing through credibility, and building a team culture that is ambitious, disciplined, and customer-focused.

This is a role for a leader who earns followership through example, brings constructive challenge without ego, and creates an environment where high performance becomes the norm.

What we are looking for

This role will suit a seasoned enterprise/commercial sales leader who brings:

• Proven leadership of complex, multi-stakeholder enterprise/commercial sales organisations
• A track record of developing teams and raising commercial standards over time
• Credibility with C-level executives, internally and externally
• The ability to drive cultural change with authority, patience, and good judgement
• Comfort operating with high autonomy and clear accountability

Why join Ultimo now

• A market-leading position and a loyal, established customer base to build from
• Significant untapped potential within a region that already generates substantial revenue
• Full executive sponsorship and short lines to leadership
• The backing of IFS, with the agility of a focused product business

This is an opportunity to define what the next chapter of a successful business looks like - and to lead it.

Interested? 

If you’re motivated by shaping the next chapter of a strong but under-leveraged region - we’d love to hear from you.