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Sales Development Representative

ignition1

London, England, United Kingdom Hybrid permanent

Posted: March 18, 2026

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Quick Summary

We are looking for a Sales Development Representative to join our team, responsible for generating new business leads and converting them into customers. The ideal candidate will have a strong sales background and excellent communication skills, with a focus on building relationships with potential clients in the UK market.

Job Description

Who we are:

Founded in 2013, Ignition is the recurring revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes. Ignition automates proposals, invoicing, payments and workflows in a single platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease. To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

Role location:

We welcome candidates based in the UK with full local work rights. This is a hybrid/remote role, offering flexibility to work from home, with access to our London office at 10 Devonshire Square, London. While we’re open to candidates across the UK, preference will be given to those based in or near London who can attend the office approximately one day per week. There may also be occasional light travel for team events and in person collaboration.

About the role:

Are you looking to kickstart your career in SaaS Sales? Want to work with an incredible team, learn the ropes and grow your sales career? If so, this opportunity might just be what you've been looking for.

We are looking for talented, passionate, and motivated individuals to join our team as a Sales Development Representative (SDR) to join the UK ‘Go to market’ team, taking accountants and bookkeepers on a journey to move their traditional methods of client engagement to a business critical platform that offers their customers sleek and professional branded experiences, automating large parts of their business including invoicing, payments and workflows. 

As a Sales Development Representative, you'll play a key role in helping identify and connect with potential customers through the development of qualified leads that result in more product demos and sales for the UK market. Your main objective is to introduce prospective customers to what we're building and schedule product demonstrations for them with our Sales team. You’ll be an integral part of helping the company build a strong pipeline of qualified opportunities and grow its revenue.

What your day to day will look like:

Your main objective is to get prospective customers excited about what we're doing and schedule product demonstrations for them with our Sales team. You'll be an important part of helping build a strong pipeline of qualified opportunities and support the company’s growth.

• Engage prospective customers by phone and email and to make a great first impression with our prospects by demonstrating knowledge of key areas such as our product, competitors, and industry (you'll be thoroughly trained on this!)
• Conduct outbound outreach to connect with potential customers
• Research and engage with prospective clients via our database (Hubspot), Linkedin, google maps etc.
• Qualify leads and guide them to the next step in our company's sales cycle
• Partner closely with our Inside Sales team to ensure strong communication and proper handoffs
• Hit your monthly targets for qualified demos booked and completed
• Participate in industry trade shows (light travel involved) to showcase the Ignition platform and connect with potential customers
• Be a trusted source of product knowledge and confidently respond to prospective customer questions
• Actively look for opportunities to improve and optimise our sales processes
• Learn our technology stack (Hubspot, Gong, Zoom) to become more efficient and effective at your job

What you need to succeed:

• Excellent written communication for copywriting emails, social posts across multiple platforms
• Articulate verbal communication skills for speaking with prospective clients
• Smart time management and organisational skills
• Ability to receive and act on feedback
• Comfort following systems and processes while also showing initiative and problem-solving skills
• Happy to work both independently and collaboratively within a team
• Basic understanding of the sales process, lead generation, and email marketing
• Willingness to learn and understand the Ignition product and value proposition
• Friendly and engaging communication style, with an interest in connecting with people

Why join us:

Join our global SaaS scale-up company where we foster a collaborative, open, and transparent culture and work without ego. Our team comprises curious and intelligent colleagues who embrace challenges. Here's what we offer:

• Competitive salary package plus employee stock options from day one
• 20 days of accrued annual leave
• Annual education allowance to support your professional development
• Employee recognition program that celebrates impact and contribution
• Quarterly wellness allowance to support your physical and mental wellbeing
• Complimentary subscriptions to Headspace and our Employee Assistance Program 
• Flexible working, supported by work-from-office reimbursement and a mobile allowance to help you set up safely at home
• Work from anywhere for up to one month each year, with business approval
• Financial Planning allowance (after all, we are in the accounting business!)
• Paid parental leave
• An extra paid day off for your birthday, plus paid volunteering leave

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

What to expect from our recruitment process:

• A friendly introductory conversation with our Talent team to learn more about you and share additional detail about the role
• An interview and role play session with the Hiring Manager and team, focusing on your experience, strengths, and approach to work, while exploring collaboration and overall role fit.
• A final conversation with the Head of the function to discuss career growth and the broader business context
• Reference and background checks following acceptance of a verbal offer

We may use AI enabled tools to support parts of our recruitment process, such as improving efficiency in scheduling and note taking. These tools are used responsibly and never replace human decision-making, all hiring decisions are made by our people.

We aim to keep the process transparent, respectful of your time, and as smooth as possible.

We encourage you to apply even if you don’t meet every requirement, experience comes in many forms, and diverse perspectives make our teams stronger.

Ignition is an equal opportunity employer. If you require accommodations during the recruitment process or need materials in an alternative format, please contact [email protected].

 

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