Sales Development Representative (6 months) - Remote (US)

United States | Remote | 6 month contract

We’re looking for a global SDR to join our team on a 6 month contract. 🚀

At Optimal, we build powerful research tools that help teams make data-driven decisions. Trusted by some of the world’s biggest brands, we’re passionate about user experience and the transformative power of human insight.

About the role

As a Sales Development Representative (SDR) at Optimal, you will play a crucial role in identifying, qualifying, and nurturing leads to drive sales growth.

This role is a blend of inbound and outbound prospecting, with a strong focus on proactive U.S. and international outbound activity, alongside the qualification and triage of inbound leads.

A key part of this role will also be helping us build and document our sales playbook from the ground up. This includes capturing and refining outreach sequences, call learnings, messaging, and best practices so we can scale a high-performing SDR function.

You will work closely with our Sales team pods to generate new business opportunities and contribute to the overall success of the company through managing and setting meetings with leads.

What you’ll do:

Prospecting & Outreach: Identify and contact potential clients through a variety of outreach methods including email, LinkedIn, and phone calls

Lead Qualification: Qualify inbound leads and set meetings with Account Executives by applying BANT criteria

Pipeline Management: Nurture leads and ensure timely follow-ups to move them through the sales pipeline

Sales Process & Playbook Development: Document and continuously improve our outbound and inbound sales motions, including outreach sequences, messaging frameworks, objection handling, and insights from call recordings

CRM & Data Management: Update and maintain accurate sales activity records in Salesforce or HubSpot

Market Research: Conduct research on potential customers and industry trends

Collaboration: Work closely with Sales and Marketing teams to align strategies and share insights

Sales Target Achievement: Consistently meet or exceed monthly and quarterly quotas for qualified opportunities and meetings completed

Product Knowledge: Maintain a strong understanding of our products, services, and competitors to effectively communicate value to prospects

What success looks like:

Consistently meet or exceed monthly and quarterly targets for inbound and outbound outreach, including emails, calls, and LinkedIn outreach

A high percentage of inbound leads successfully qualified according to BANT criteria

Consistently meet or exceed the number of meetings scheduled with Account Executives each month

A well-documented and evolving SDR playbook that can be used to scale the team

The ability to nurture and move leads effectively through the pipeline, ensuring timely follow-ups

Maintaining up-to-date and accurate records in CRM tools (HubSpot), ensuring no missed opportunities

Demonstrating strong product knowledge in conversations with prospects, leading to higher engagement and trust

What we’re looking for:

Experience in a sales, marketing, or other relevant role, preferably in a SaaS or tech environment

Strong communication and interpersonal skills

Excellent organizational and time management abilities

Proven ability to build relationships and generate leads

Experience with CRM software (e.g. Salesforce, HubSpot)

Interest in building and improving sales processes 

A passion for technology and a strong interest in UX

Ability to work in a fast paced, remote environment across different timezones

What’s in it for you:

Competitive salary (we offer a salary that reflects your experience and the value you’ll bring to our team)

Employee Share Option Plan (ESOP) to help you benefit from the long-term success of the company

Annual wellbeing allowance and support

Home office set-up 

4 weeks annual leave plus an additional day off on your birthday!

Opportunities for professional growth and development

Remote and flexible working (this is a fully remote role based in the US, with some travel required for team and customer meetings)

If this sounds like something excites you, apply now. We'll be interviewing as applications come through.