Regional Sales Director

Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers.
We empower car dealers and manufacturers to fully embrace digital transformation. How? By creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs.

We use cutting-edge technology to link our clients’ systems, departments and sites. We provide an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience. Want to be part of it?

Purpose of the role

We are seeking an exceptional Sales Director to lead our Central European go-to-market strategy across the DACH and Benelux markets. This is a pivotal leadership role within a high-growth, PE-backed business, responsible for building, scaling and transforming a regional sales organisation to deliver ambitious growth targets.

This is a pure leadership position. You will be a force multiplier for your team, driving operational rigour, and creating a high-performance sales culture built for sustained growth. You are an AI experienced leader who knows how to weave AI into sales teams day to day for optimisation and extensibility.

Duties and Responsibilities

Sales Leadership & Team Development:
• Lead, coach and develop a team of Sales Executives across DACH and Benelux, fostering a culture of accountability, continuous learning and high performance

• Drive talent acquisition, onboarding and retention to build a best-in-class regional sales function to drive transformation and cross functional working towards product and client portfolio growth

• Lead the team through periods of significant organisational and commercial change, maintaining engagement and momentum throughout

• Define clear roles, expectations and development paths to attract and retain top sales talent in the region

Revenue Growth & Commercial Strategy:
• Own and deliver the regional revenue number, setting ambitious but achievable targets aligned to company growth objectives

• Develop and execute a regional go-to-market strategy, identifying account profiles and routes to market across DACH and Benelux

• Partner with Marketing, Pre-Sales, Customer Success, Professional Services and Product to drive a coordinated, cross-functional approach to pipeline generation and deal execution

• Champion a customer-centric sales approach that drives long-term value and retention

Pipeline Management & Forecasting:
• Instil rigorous pipeline management disciplines across the team, ensuring consistent application of sales methodology and CRM hygiene

• Deliver accurate and reliable weekly, monthly and quarterly forecasts to senior leadership and stakeholders

• Analyse pipeline health, conversion rates and deal velocity to identify risks and opportunities, taking proactive corrective action where needed

Private Equity & Stakeholder Reporting:
• Operate with a clear understanding of private equity performance frameworks, including ARR growth, net revenue retention and Rule of 40 metrics

• Present regional performance, forecasts and strategic initiatives clearly to executive leadership

• Ensure the regional sales motion is structured to support scalable, reportable growth in line with expectations and business milestones

Cross-Functional Collaboration:
• Act as a senior voice of the customer and region internally, influencing product roadmap, pricing strategy and go-to-market decisions

• Build strong relationships across Marketing, SalesOps, Pre-Sales. Professional Services and Customer Success to ensure seamless handoffs and a unified customer experience

• Collaborate with HR and Sales Enablement to drive training, onboarding and performance management programmes across the sales team

What we’re looking for:
Experience

• Proven track record as a senior sales leader within a B2B SaaS or technology environment, with demonstrable success in scaling teams and revenue in the DACH and/or Benelux markets

• Deep experience leading transformational change within a sales organisation — whether through hypergrowth, restructuring, or cultural evolution

• Strong background in building and developing high-performing sales teams from the ground up or through periods of significant change

• Experience operating within a private equity-backed business, with a solid understanding of PE-driven growth metrics and reporting expectations

• Track record of leading cross-functional collaboration to align sales with broader commercial objectives

Skills & Capabilities

• Exceptional pipeline management and forecasting discipline, with the ability to hold the team accountable to rigorous commercial standards

• Strong analytical capability — comfortable translating data into insight and insight into action and utilising AI toolsets to drive analysis

• Outstanding communication and executive presence, with the ability to engage credibly with C-suite stakeholders and PE investors

• Fluency in English required along with German with Dutch highly advantageous

• Deep understanding of complex, enterprise SaaS sales cycles and multi-stakeholder deal management

Leadership Qualities

• A tenacious, driven and energetic leader who has experience transforming teams and organising to be best-in-class.

• Resilient and adaptable — able to lead with confidence through ambiguity and change whilst maintaining vision, clarity and accountability.

• A talent developer at heart, committed to the growth of every individual in the team

• Commercially sharp with a strategic mindset, but grounded in operational execution

Why join us?
We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way.

An inclusive environment to thrive
We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day.

Be rewarded for your efforts
We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.

Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials.
We are also an equal opportunity employer committed to building a diverse and inclusive workforce. We value diversity and encourage candidates of all backgrounds to apply.