Principal Product Manager, Marketing Technology

Employee Applicant Privacy Notice

Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

About the Role

We’re looking for a strategic, hands-on product leader to define and scale the future of Marketing Technology at SoFi - powered by AI.

This is a high-impact role at the center of SoFi’s growth engine, responsible for driving member acquisition, engagement, and retention in support of our mission to help people get their money right. You won’t just build tools - you’ll reimagine how modern marketing works, using AI to automate, personalize, and scale experiences in ways that weren’t previously possible.

You’ll own the vision end-to-end: from defining the next generation of AI-driven marketing platforms to delivering best-in-class experiences for both members and marketers. This includes building intelligent systems that can autonomously create, optimize, and orchestrate campaigns at scale—unlocking step-function improvements in growth efficiency.

We’re looking for someone who sets bold direction, moves with urgency, and drives outcomes. You’ll act as a strong customer advocate, while influencing across the company to deliver cohesive, high-quality experiences.

This role is deeply cross-functional. You’ll partner closely with engineering, marketing, data science, design, operations, finance, risk, legal, and executive leadership to translate strategy into execution—bridging business goals with technical innovation to drive durable, profitable growth.

What You’ll Do

• Define and own the vision, strategy, and roadmap for SoFi’s next-generation Marketing Technology platform - deeply infused with AI

• Lead the shift to AI-powered marketing: automating campaign creation, optimizing decisioning, and delivering real-time personalization at scale

• Identify where to build vs. buy, shaping a modern, flexible, and cost-efficient MarTech stack

• Build “leapfrog” capabilities—AI-driven systems that dramatically improve speed, efficiency, and member experience

• Own and drive a multi-year roadmap, translating vision into shipped products with measurable business impact

• Partner cross-functionally to align on priorities, execute against goals, and deliver end-to-end experiences

• Communicate strategy, progress, and insights to stakeholders at all levels, including executive leadership

What You’ll Need

• Bachelor’s degree in a technical field or equivalent experience

• 7–10 years of product management experience, ideally in MarTech or AdTech

• Proven track record of building and scaling complex, cross-functional platforms

• Experience leveraging AI to drive product innovation and business outcomes

• Operator mindset: able to set strategy and execute in ambiguous, fast-moving environments

• Strong cross-functional leadership and influencing skills

• Excellent communication and executive presence

• Data-driven decision making and strong analytical instincts

• Deep customer empathy—you consistently advocate for what’s best for the user

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.