Partner Programs Marketing Manager

AI AT ZAPIER

At Zapier https://zapier.com/about, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.

Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process https://zapier.com/l/jobs/ai-at-zapier, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.

Hi there!

Are you excited about scaling partner programs and turning partners into a powerful distribution channel? Join Zapier’s Partner Marketing team as our Partner Programs Marketing Manager and help shape how we engage with and grow our partner ecosystem.

In this role, you’ll lead the marketing of our integration and solution partner programs, create scalable enablement, and run multi-channel campaigns that drive partner-led growth. You’ll also design structured MDF programs and ensure our partners have the tools and resources to succeed.

Things You Will Do...

Partner program marketing and enablement

- Drive the marketing-focused aspects of our integration and solution partner programs, ensuring partners are informed, engaged and see clear value in being a Zapier partner.

- Manage fulfilment of partner perks and lifecycle communications, building engaging to partner strategies that keep partners informed and excited about Zapier.

- Develop enablement resources like case studies, solution briefs, and playbooks to help partners successfully market Zapier’s solutions.

Partner campaigns and distribution

- Create and deliver through-partner marketing playbooks and campaigns that partners can run to drive demand.

- Provide partners with campaigns-in-a-box, messaging frameworks, and multi-channel assets to amplify Zapier’s reach.

- Run webinars, co-marketing initiatives, and other campaigns through partners and track their effectiveness.

MDF Program Management

- Design and manage a structured MDF program for solution and integration partners, defining eligibility, applications, and ROI measurement.

- Support partner-led events and campaigns through MDF funding, ensuring these initiatives are repeatable and effective.

Partner acquisition and awareness

- Drive awareness of our partner programs on key surfaces such as the website, partner portal and campaigns, in collaboration with PMM.

- Support scaled partner acquisition by marketing our programs to prospective integration and solution partners.

- Help grow adoption of partner solutions by highlighting partner offers, success stories and use cases to the right customer audiences.

Measurement and reporting

- Define and track KPIs related to partner-influenced pipeline, partner engagement, campaign performance and program health.

- Use data to refine segmentation, messaging, channels and offers across both to partner and through partner motions.

- Provide regular insights on how partner programs and campaigns are contributing to Zapier’s growth.

About You...

Core Qualifications:

- Proven experience in partner marketing or channel marketing in B2B SaaS.

- Strong background in creating and managing multi-channel campaigns, for example webinars, email, content and co marketing initiatives.

- Ability to create repeatable marketing programs that partners can use to effectively position and sell your company’s solutions

- Experience building partner-facing enablement such as case studies, solution briefs, pitch decks and basic training materials.

- Excellent written and verbal communication skills, with the ability to engage and influence both partners and internal stakeholders.

- Analytical mindset with experience setting KPIs, measuring performance and using insights to optimise programs and campaigns.

- Comfortable working cross-functionally with Partner Management, Sales, Product Marketing & wider marketing teams

- AI fluency. You have used AI tools for work or personal projects, or you are keen to dive in and learn fast. You look for ways to use AI to make programs more efficient, content creation faster and reporting easier.

Preferred Qualifications:

- Experience working with both technology partners and services or channel partners.

- Familiarity with partner portals, MDF or partner fund programs, and CRM based partner tracking.

- Interest in automation, integrations or AI tools and how customers use them.

APPLICATION DEADLINE:

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource https://docs.google.com/document/d/1VzesvLsgVG2RDRPtGvBF8CbcB9ZA-Hsddg0P2ildBb8/edit for a list of countries where we currently cannot have Zapiens permanently working.