New Business Sales Manager

SureScreen Diagnostics are an innovative and forward-thinking company creating bespoke diagnostic solutions, products and tailored services for organisations across the UK and Europe for over 25 years. Our mission is to provide the best quality diagnostic products that meet and exceed customers’ expectations at a fair price.

We pride ourselves on having a diverse range of talented, hardworking and dynamic individuals within our team. We provide a friendly, challenging and rewarding environment that will help individuals expand their knowledge, build connections and grow professionally.

Job Purpose: 

Own and drive new business growth, identifying and winning opportunities through proactive sales, exhibitions, tenders, market engagement & feedback, and targeted new product campaigns.

Key Accountabilities and Responsibilities: 

Leadership (People & Performance)

Lead and develop the new business team (lead generation and BDMs), coaching to maximise performance and conversion

Own new business revenue targets and pipeline coverage, setting clear KPIs and driving accountability and continuous improvement

Assess and review competitors

Oversee and manage the CRM including data, staff training and use of the software.

Ensure work cross-functionally with Marketing, Operations and Core Business to deliver growth initiatives

Drive Growth

Design and execute targeted campaigns across products, customer segments and geographies to build a high-quality pipeline

Drive lead generation through proactive outreach and data-led targeting, converting opportunities through to first sale and structured handover

Prioritise opportunities based on strategic value, margin and conversion potential

Feed market intelligence into pricing, product and commercial strategy

Tenders

Identify, qualify and lead end-to-end tender submissions, ensuring high-quality and competitive responses

Track outcomes and refine approach to improve win rates

Feed tender insights into wider commercial and product strategy

Shows & Events

Identify, attend and exhibit at key industry events to drive pipeline growth and brand visibility

Maximise ROI through structured pre- and post-event lead conversion activity

Capture market and competitor insight to inform strategy

New Products & Services Campaigns

Identify opportunities through market insight and customer feedback, shaping new products and services aligned to business capability

Support development, validation and commercial readiness through cross-functional collaboration

Lead go-to-market campaigns across defined segments and geographies, driving launch, adoption and early revenue

Key Relationships: 

Internal 

Core Business Team

Technical Manager

Quality

Regulatory

Marketing

IT Manager

External 

Clients

Prospective Clients

Tender contacts

Qualifications, skills, and experience: 

Proven success in new business development within diagnostics, life sciences or a technical B2B environment

Experience building and driving high-performing sales teams

Strong track record in pipeline generation, sales campaigns and full-cycle deal closure

Experience with tenders and contract acquisition

Strong commercial acumen, including pricing, margin and KPI-driven performance

CRM experience (e.g. MS Dynamics, Salesforce, or equivalent)

Ability to analyse market data and identify growth opportunities

Confident presenter with strong written and verbal communication skills

Well organised with strong attention to detail

High sense of urgency and strong drive for results

Proactive, self-motivated and commercially minded

The position is full time Monday to Thursday 8-4.30 and Friday 8-4. Office based with some working from home available.

Visit our website for more information; www.surescreen.com