New Business Account Executive

About Incard

Incard’s mission is to build the financial operating system for entrepreneurs.

We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.

Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.

About the role

Our Sales team is the growth engine of Incard, responsible for acquiring new customers and helping entrepreneurs discover the full value of our platform. As a New Business Account Executive, you will own the full sales cycle — from sourcing and prospecting through to closing — and then hand over activated clients to our Account Management team for ongoing growth.

You are someone who thrives on the phone, loves the hunt, and knows how to turn a cold lead into a signed customer. You'll work with a mix of outbound prospecting and internal leads, using tools like LinkedIn Sales Navigator, Apollo, and other lead generation platforms to build and manage a high-quality pipeline every day.

Ideally, you also have the following:

• Proven experience in B2B sales, ideally within fintech, payments, or SaaS

• Strong cold-calling ability with a track record of high daily outbound activity

• Proficiency with lead generation tools such as LinkedIn Sales Navigator, Apollo, Lusha, or similar platforms

• Comfortable using AI tools to enhance prospecting, outreach, and sales workflows

• A solution-oriented sales approach — you understand pain points and position Incard as the answer

• Excellent communication and negotiation skills, comfortable speaking with founders and finance decision-makers

Additionally, any of the following will help you stand out:

• Previous experience selling business banking, payments, or financial software products

• Hands-on experience leveraging AI and automation to scale outbound sales efforts, personalise outreach, or analyse prospect data

• Familiarity with CRM tools like HubSpot or Salesforce and a disciplined approach to pipeline management

• Experience working in a fast-paced startup or scale-up environment

• An understanding of the entrepreneur and SMB market in the UK or Europe

What you'll do

• Source and qualify new business opportunities through outbound prospecting via phone, email, LinkedIn, and lead gen tools, as well as working inbound leads

• Manage the full sales cycle from first touch to signed contract, consistently hitting monthly and quarterly targets

• Conduct daily outbound calls to engage new and existing prospects, positioning Incard's financial operating system as a must-have for their business

• Build and maintain a healthy pipeline using Apollo, LinkedIn Sales Navigator, and Incard's internal lead sources

• Use AI-powered tools to streamline research, personalise messaging, and improve conversion rates across the pipeline

• Close deals and ensure a smooth handover to the Account Management team for onboarding and activation

• Collaborate with Marketing and Product to refine messaging and share market insights from the front line

Benefits:

• Competitive cash-based compensation

• Incard stock options

• 25 days of paid time off per year, plus bank holidays and your birthday off

• Global health insurance and unlimited paid sick leave