Murgado General Sales Manager

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General Sales Manager | Murgado Automotive Group (Chicago)
Murgado Automotive Group is building something different. We're not looking for someone to manage from the tower. We're looking for a General Sales Manager who leads from the front: in the deals, on the floor, engaging customers online and in person. The old playbook is dead. Hide the price, set the appointment, hope they show? That doesn't work anymore, and we're not doing it anymore.
Our model is built on Transparency and Velocity. We believe customers deserve real answers, fast. We use AI and automation to handle the noise, so our people can focus on what matters: structuring deals, solving problems, and delivering exceptional experiences. The GSM's job is to make this model work by doing the work, setting the standard, and developing the team that scales it.
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Position Overview
The General Sales Manager is a working Lead Sales Manager. You are accountable for gross, volume, CSI, and the culture that produces all three. But you don't sit back and delegate. You lead by example. You put in the time. You engage customers, close deals, and show your team what right looks like.
You will lead a management structure built around three distinct domains:
• The Desk: Deal structure, approvals, and gross management
• The Floor: Showroom operations, team development, and customer experience
• The Screen: Digital channels, AI-assisted engagement, and remote deal-building
Your job is to build, coach, and hold accountable the managers who own each domain. And when it's time to step in, you step in. You're not above talking to a customer, working a deal, or solving a problem that's blocking your team.
This role is designed for someone who wants to become a General Manager. At Murgado Automotive Group, we have GM in Training positions and development paths available for high-performing GSMs who prove themselves at our dealerships. If you're looking for a ceiling, this isn't the place. If you're looking for a ladder, keep reading.
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Key Responsibilities
Lead from the Front
• Be visible. Be in the deals. Be on the floor. Engage customers online and in person.
• Set the pace for your team by working alongside them, not above them.
• Demonstrate how to handle objections, structure deals, and close with integrity.
Variable Operations Leadership
• Own the sales department's financial performance: gross profit, volume, expense control, and net contribution.
• Partner with the General Manager to establish and refine processes that drive results.
• Set monthly, weekly, and daily objectives. Track. Adjust. Execute.
Leadership of the Management Team
• Recruit, develop, and hold accountable your Desk Manager, Floor Manager, and Digital Sales Manager.
• Ensure each manager operates with full authority in their domain, and that no domain overrides another without cause.
• Enforce the Authority Protocol: digital deals are binding, floor deals are binding. No "double desking." No broken commitments.
Enforcement of the Operating Model
• Champion the Murgado Digital Dealership Architecture. This is the operating system.
• Ensure AI tools (Impel, PAM) are deployed correctly and that handoff triggers to the Digital Sales Manager are functioning.
• Eliminate friction between digital and showroom lanes. The customer experience must be seamless.
Deal Flow and Gross Management
• Review deal logs daily. Know where gross is coming from and where it's leaking.
• Support T.O. activity and close deals yourself when needed.
• Ensure F&I integration is smooth and that PVR is maximized without compromising trust.
Team Development and Talent Pipeline
• Build a bench. Identify and develop future managers from within.
• Conduct regular one-on-ones with your management team. Set expectations. Give feedback. Remove obstacles.
• Own recruiting for sales and management positions. Hire people who fit the model.
Customer Experience and CSI Accountability
• Set the standard for how customers are treated, digital or in person.
• Handle escalations that exceed manager authority. Solve problems decisively.
• Ensure the delivery experience matches or exceeds the sales experience.
Operational Execution
• Oversee daily operations, inventory presentation, and compliance with company processes.
• Coordinate with marketing on campaigns, events, and inventory merchandising.
• Partner with Service and Parts leadership on service-to-sales handoffs and customer retention.
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Metrics and Accountability
You will be measured on:
• Gross Profit (Front, Back, Total)
• Unit Volume (New, Used, Total)
• Used Acquisition (Trade %, Street purchases, etc.)
• CSI and Customer Experience Scores
• Conversion Rates (Lead-to-Sale, Appointment-to-Show, Walk-to-Deal)
• Digital Deal Penetration (percentage of deals originated and committed digitally)
• Employee Retention and Development (Turnover, Promotions, Bench Strength)
You will use Tekion (DMS), VinSolutions CRM, and equity mining tools to drive decisions. If it's not in the system, it didn't happen.
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Qualifications
Experience
• Proven track record as a General Sales Manager, or a high-performing Sales Manager ready to step up.
• Demonstrated ability to work deals, lead a team, and hit targets consistently.
• Experience with modern DMS platforms (Tekion preferred) and CRM systems.
• History of developing people, not just managing them.
Skills
• Strong deal-structuring instincts and the ability to coach others through complex deals.
• Leadership that balances accountability with development. You build people up while holding the line.
• Tech-literate. Comfortable with digital retailing, AI tools, and data-driven decision-making.
• Excellent communication skills with customers, employees, peers, and ownership.
Mindset
• Believes in transparency over gamesmanship. Earn the business. Deliver an experience so good the customer never considers going elsewhere.
• Values velocity: speed to answer, speed to commitment, speed to delivery.
• Understands that authority comes with accountability. You own the results.
• Willing to enforce a new model, even when the old habits push back.
• Hungry to grow. This role is a stepping stone to General Manager for the right person.
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Other Requirements
• Valid driver's license with clean driving record.
• Flexibility to work evenings and weekends as needed.
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Benefits
• Competitive Compensation: Base salary plus performance-based bonuses tied to gross, volume, and CSI.
• Comprehensive Benefits: Health, dental, vision, 401(k) with company match, PTO.
• Career Growth: Clear path for growth. We have 13 dealerships locally in Illinois and 31 across the group. Proven GSMs have access to our GM in Training program and a clear path to General Manager.
• Employee Discounts: Vehicle purchases, parts, and service.
• Modern Tools: You'll work with Tekion, not against a legacy system.
• Training: Ongoing development in leadership, deal structure, and emerging technology.
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Why Murgado Automotive Group?
We're not a dealership group stuck in 2005. We're building a model where AI handles the tire-kickers, experts handle the deals, and customers feel respected instead of manipulated. The GSM is the person who makes that model real by doing the work every day.
We're launching a new store in Chicago and looking for a General Sales Manager who wants to define what a modern dealership looks like from day one. You won't inherit someone else's culture. You'll build your own, with the tools, authority, and backing to do it right.
If you've ever been frustrated by "the way things have always been done," this is your chance to do it differently. And if you're ready to become a General Manager, this is where you prove it.
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How to Apply
Submit your resume and a brief note on why you're the right person to lead this store.
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Murgado Automotive Group is an equal opportunity employer. Murgado Automotive Group does not discriminate in employment on account of race/ethnicity, color, religion, national origin, gender, sexual orientation/transgender status, age disability, martial/parental status, citizenship status, military status, political affiliation and/or beliefs, pregnancy, order of protection status or other non-merit status.

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