Mid-Market Account Executive

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the best work of your life at Boulevard.

We’re looking for a Mid-Market Account Executive who can turn multi-location prospects into long-lasting partners and Boulevard evangelists. The Mid-Market Account Executive will drive revenue for the business by understanding the client's needs and offering recommended action. You are a trusted advisor and partner to our clients, maintaining a highly consultative approach.

If you're an enthusiastic salesperson looking for opportunities to grow with us, we encourage you to apply. Come be a part of our evolving success story!

What you’ll do here:

Full Cycle Sales Execution

• Own the full sales cycle from prospecting and discovery through negotiation and close

• Manage a high volume of Mid-Market opportunities with 1-3 months sales cycles and multiple stakeholders

• Lead consultative sales conversations with founders, operators, regional managers, and ownership group

• Deliver tailored product demonstrations and business recommendations based on customer goals and operational needs

• Drive urgency and momentum throughout the sales process while maintaining a strong customer experience

• Conduct pricing and contract negotiations confidently and professionally

• Close new business consistently against monthly and quarterly targets

Pipeline Generation & Management

• Build and maintain a healthy pipeline through outbound prospecting, strategic follow-up, referrals, in-market travel, and partnership channels

• Partner closely with SDRs to develop account strategies and multi-threaded outreach plans

• Identify expansion opportunities within emerging multi-location operators and growing brands

• Maintain accurate forecasting, opportunity management, and CRM hygiene within Salesforce

Cross-Functional Collaboration

• Partner with onboarding, payments, product, and customer success teams to ensure smooth customer transitions

• Coordinate internal resources to support more complex evaluations, integrations, and operational discussions

• Share market feedback and customer insights to help improve sales processes, positioning, and product strategy

What you’ll need to thrive:

Experience

• 3–5 years of full-cycle B2B SaaS sales experience

• Experience selling Mid-Market or multi-location accounts preferred

• Background selling into beauty, aesthetics, medspa, wellness, or self-care businesses strongly preferred

• Proven ability to manage moderate-length sales cycles with multiple decision-makers

• Experience selling operational software, CRM, payments, POS, or business management platforms is a plus

Relationship Building

• Strong ability to build trust quickly with business owners and operators

• Comfortable navigating multiple stakeholders and maintaining momentum across deals

• Excellent verbal and written communication skills

Sales & Business Acumen

• Highly consultative selling approach focused on uncovering business pain points and operational inefficiencies

• Ability to articulate ROI and operational impact clearly

• Comfortable discussing pricing, payments, workflows, and business operations

• Strong organizational skills with attention to detail throughout the sales process

Technical & Operational Curiosity

• Familiarity with Salesforce, Outreach, Gong, Chili Piper, and modern sales tools

• Ability to understand and explain how software integrates into customer workflows

• Comfortable learning technical concepts and collaborating cross-functionally

Adaptability & Drive

• Thrives in a fast-paced, high-growth environment

• Self-motivated with strong time management and prioritization skills

• Coachable, curious, and eager to continuously improve

• Positive, collaborative mindset with a strong sense of ownership

How we’ll take care of you:

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary for this role. For U.S. based candidates, the anticipated base salary of this role is $150,000 + $170,000.

In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.

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✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.

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🏝 Take a break whenever you need with our flexible vacation day policy.

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🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.

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💚 Family planning resources and specialized support programs.

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🔮 Equity: get ahead on the ground floor and grow with Boulevard.

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💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.