Marketing Operations Lead

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly and grow together. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

With a state-of-the-art, technology-first approach, we provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing), bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

Architect and scale the technical infrastructure and AI-driven operational layer that powers Addi’s growth engine, ensuring that every multi-channel campaign, automated journey, and agentic workflow is executed with 100% reliability, peak cost-efficiency, and measurable business impact.

What you will do

• Achieve High Campaign Reliability by redesigning the Braze canvas architecture and implementing automated journey health monitoring, resulting in a significant reduction in execution errors.

• Reduce Martech & AI COGS through aggressive prompt optimization, LLM token usage governance, and vendor contract renegotiation, directly improving Addi’s contribution margin.

• Accelerate Speed-to-Market by establishing standardized campaign governance and template libraries, enabling the Growth team to move from brief to "live" much faster than the current baseline.

• Deploy a Scalable Incentive Engine capable of supporting numerous concurrent cashback/coupon campaigns with a minimal financial reconciliation error rate, ensuring zero budget leakage.

• Establish a Real-Time Growth Health Dashboard by auditing and hardening the data pipelines between Braze, Amplitude, and the Snowflake data warehouse, ensuring total data freshness for the NBA (Next Best Action) engine.

What we’re looking for

• Experience & Demonstrated Achievements

• Experience: 7-10 years in Marketing Operations, RevOps, or Engineering, with at least 3 years in a leadership role within a high-growth Fintech or Marketplace.

• The "AI Edge": Proven experience moving AI from "experiment" to "production"—specifically managing API costs and reliability for customer-facing workflows.

• Scale: History of managing marketing infrastructure for products with millions of monthly active users and high transaction volumes.

• Tools: Expert-level Braze, SQL, Amplitude, and familiarity with GitHub/GitLab for managing agentic workflow scripts.

• Achievements: A documented history of saving >$100k in annual tool spend through optimization or reducing campaign error rates from double-digits to near-zero.

• Proven expertise in Tier-1 CRM & Orchestration

• Advanced mastery of Braze (or similar) including Liquid logic, connected content, and complex API-triggered canvassing.

• Ability to manage multi-channel deliverability (WhatsApp, Push, Email) for a user base of 3M+ without sacrificing performance.

Demonstrates technical mastery of AI Operations

• Deep understanding of the LLM provider landscape (Anthropic, OpenAI) and the mechanics of API-based agentic workflows.

• Skilled at monitoring technical health (uptime, error rates) and financial health (token spend vs. output value) of AI systems.

Possesses Advanced Data & Systems Fluency

• Writes sophisticated SQL to troubleshoot audience segments and validate data flow across the stack (CDP, Warehouse, CRM).

• Diagnoses root causes in complex, interconnected systems (e.g., why a Kepler segment isn't triggering a Braze webhook).

Track record of Rigorous Operational Discipline

• Implements "zero-defect" QA processes and SOPs that prevent high-stakes errors in incentive payouts or customer communications.

• Maintains extreme organized repository hygiene for code, prompts, and campaign documentation.

Has solid Commercial & Vendor Acumen

• Navigates complex SaaS negotiations and procurement cycles to ensure Addi receives maximum value from its $1M+ Martech spend.

• Evaluates vendor performance against clear KPIs, holding third parties accountable to strict SLAs.

Experienced in Agile Leadership

• Leads a high-output team of operators by setting clear GHSMART metrics and fostering a culture of extreme ownership.

• Collaborates seamlessly with Risk, Legal, and Engineering to ship features in a regulated "Compañía de Financiamiento" environment.

Why join us?

• Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.

• Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner

• Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.

• Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.

• Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: People Interview (30 min)
A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.

• Step 2: Initial Interview (45 min)
A more in-depth conversation, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.

• Step 3: Technical Exercise (60 min)

• Step 4: Deep Dive Interviews (60 min)
You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!

• Step 5: Case Study (3-5 Days)
You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.

• Step 6: Co-Founder Interview
If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.