Marketing Manager B2B (all gender)

Your mission:
Build marketing. Deliver leads. Measure impact.
In this role, you will be responsible for our B2B marketing. You will combine strategic thinking with operational implementation, make data-driven decisions, and bring processes and tools together in a way that works and has a measurable impact.
If you prefer to build things up rather than manage them, this is the place for you!
• Marketing Ownership: You are responsible for our end-to-end B2B marketing – from systems and processes to measurable impact on leads and growth.
• HubSpot & Automation: You further expand HubSpot as the central CRM and are responsible for automation, lead nurturing, funnel logic, and scoring.
• KPIs & Performance: You will define relevant metrics, ensure clean tracking, and derive concrete optimizations from data.
• Website & Conversion: You will continuously develop the website, landing pages, and funnels – with a clear focus on conversion and lead quality.
• Content & Visibility: You will systematically build visibility and demand for products that require explanation via SEO, content, newsletters, and LinkedIn.
• Paid Marketing & Budget: You will manage performance campaigns (Google/LinkedIn), allocate budgets in a targeted manner, and evaluate the impact.
• Events & Trade Shows: You plan and implement trade shows and events pragmatically, from preparation to on-site implementation.
• Sales Enablement: You ensure that marketing reaches sales – with materials, arguments, and content that really support sales in closing deals.

Your profile:
• Experienced in B2B marketing: At least 3 years of relevant experience in B2B marketing, ideally in the SaaS, tech, or software environment of a start-up or scale-up.
• Data-driven: You work with KPIs, analyses, and reports and can create evaluations independently (e.g., in Excel/Sheets).
• Proficient with tools: You have very good operational knowledge of HubSpot and experience with GA4, WordPress, and common ad platforms (Google/LinkedIn).
• Generalist with depth: You understand B2B sales, customer journeys, and content for products that require explanation.
• Eloquent & willing to travel: You communicate effortlessly in German (C2) and English (C1) and are flexible when it comes to trade fair appearances and events.
• Ownership & drive: You take responsibility, recognize when action is needed, and actively drive issues forward. Delivery is more important to you than perfection.

What we offer:
• A role with clear responsibilities and real creative freedom
• Direct influence on the growth and visibility of our company
• Short decision-making processes and collaboration on an equal footing
• A working environment that focuses on measurable impact and collaboration
• Self-organized teams with a focus on results
• Exchange on an equal footing and continuous peer-to-peer learning
• The opportunity to build and shape marketing in a scale-up in a sustainable way

Our benefits:
• Hybrid working model with 1-2 days on site in Bonn
• Take advantage of our company pension plan at commission-free rates - because your future is important to us!
• Your first working day in Bonn - including team lunch and an introduction to the world of DeepUp (remote start also possible)
• Team events in our modern office, where networking and having fun are most important
• A cozy coffee lounge to relax during your breaks
• A buddy program for a successful onboarding
• Flexible organization of your (working) day in coordination with your team
• Modern work equipment according to your needs
• Look forward to 30 days of vacation as well as Christmas and New Year's Eve on top

How to apply:
Sounds like you and you want to join #TeamDeepUp? Just click on the "Apply Now" button and convince us that you are a good fit for us!Other notes:We assess every application on the basis of skills and competencies, regardless of age, gender identity, ethnicity, sexual orientation, disability or religion.

Your connection to us:
Anna 
People & Culture Manager
[email protected]