Marketing Lead

ABOUT THE COMPANY

Common Sense Privacy defines the standard for privacy and trust in software. Our independent privacy evaluation helps companies keep pace with fast-evolving regulations and rising customer expectations. Businesses that pass our rigorous assessment earn the Common Sense Privacy Seal—the credential that signals to buyers a company has been thoroughly evaluated and meets the highest privacy standards.

We’re backed by Andrew Ng’s AI Fund and built on the 20-year trusted foundation of Common Sense Media. We have revenue, paying customers, and established partnerships. We started in edtech and are now expanding into new verticals where privacy differentiation creates real competitive advantage.

WHY THIS ROLE

Privacy is becoming a purchasing criterion across every software category—buyers are asking about it, procurement teams are requiring it, and companies that can’t demonstrate responsible data practices are losing deals. We’ve built the credential that answers that question, and proved it works in edtech. Now we’re taking it into new markets.

You will help us shape how we do marketing and redefine our demand generation strategy and approach. You’ll own demand generation, content, and sales enablement—with real backing, a credible brand, and a category that’s only getting more urgent.

You’ll report directly to our CEO. What you build compounds: the campaigns you run, the messaging you sharpen, and the pipeline you create will define how the market thinks about Privacy.

WHAT YOU’LL BUILD

You’re among our first marketing hires and drive our marketing activities from the ground up. You’ll be in charge of building:

• A repeatable demand generation motion across multiple new verticals—built on real campaign data, not assumptions

• A messaging playbook grounded in actual buyer conversations: what resonates by persona, what objections surface, what content moves the needle

• A pipeline that clarifies which verticals have near-term revenue potential and which need longer nurture cycles

• A content and enablement library that makes every Sales conversation drive results and every outbound touch more relevant and effective.

• Long-term relationships with privacy and compliance buyers who refer, renew, and expand

WHAT SUCCESS LOOKS LIKE

In the first 90 days:

• Expand existing qualified pipeline by 50%

• Create segmented messaging for buyer personas in existing verticals and at least 2 new verticals

• First outbound campaigns live in a new vertical, with baseline metrics established

• Sales enablement materials audited; highest-priority gaps filled

By 6 months:

• Expand existing pipeline by 2X

• Qualified pipeline from at least one new vertical, with clear signals on which others to prioritize

• Content and nurture infrastructure running with repeatable processes

• Clear data-backed view of what’s working, what isn’t, and what to scale

WHAT YOU’LL DO

Demand generation

• Design, execute, and optimize integrated marketing campaigns (inbound and outbound) to drive awareness, qualified leads, and revenue

• Build and manage outbound programs including email campaigns, webinars, events, and paid channels

• Develop outreach messaging tailored by persona, industry, and use case

• Manage campaign calendars, launches, and performance tracking—and continuously optimize based on results

• Test and iterate on channels, messaging, and offers to improve efficiency and ROI

• Partner closely with Sales and Product to align on messaging, targeting, and timing

Content and sales enablement

• Create marketing deliverables: decks, one-pagers, website copy, product pages, blog articles, and customer narratives/success stories

• Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations

• Collaborate on campaign assets including webinars, landing pages, and nurture sequences

Note: this scope is intentionally broad—we’re not expecting you to ship everything on day one. You’ll prioritize with leadership and focus on highest-impact work first.

WHAT WE’RE LOOKING FOR

Required

• 4–7 years of B2B SaaS experience owning a marketing function or significant slice of one—ideally at a Series A or B company where you built from scratch

• Proven track record of building pipeline-generating programs, with specific revenue results you can speak to

• Generalist operator: you can run demand gen and write strong copy and build sales enablement—not just one of these

• Hands-on with LinkedIn Ads, Google Ads, and HubSpot; you build campaigns directly without needing an agency

• Analytical ownership of CRM, lead routing, nurture campaigns, and reporting dashboards

• Strong writing and editing skills—you ship clear, persuasive copy fast

• Comfortable defining your own roadmap in an ambiguous, early-stage environment

Preferred

• Background in privacy, compliance, or data governance ecosystems

• Experience in AI, data, or SaaS environments

• AI-native proficiency: a track record of using AI tools to accelerate output without sacrificing quality

COMPENSATION AND BENEFITS

Common Sense Privacy offers a competitive compensation, equity and benefits package including medical, dental, and vision coverage, a 401(k) plan, and flexible PTO

Common Sense Privacy is an equal opportunity employer.