Marketing Automation Specialist

Role : Marketing Automation Specialist

Who We Are 

Bradken is equipping the resource sector to advance society sustainably. 

As part of our global team, you’ll be joining a leading designer, manufacturer, and supplier of wear products and services for the mining and resource sectors. 

With more than 3,000 people worldwide and a strong commitment to achieving carbon neutrality by 2030, Bradken offers a collaborative and purpose-driven workplace focused on safety, innovation, and continuous improvement. 

What's the Role:

As a Marketing Automation Specialist, you will partner closely with marketing stakeholders to optimise automation, leveraging data‑driven insights and industry awareness to enhance lead generation and customer engagement.

With your expertise in designing and optimising automated workflows to deliver consistent and high-quality customer experiences across digital platforms. You ensure alignment with global best practices, governance standards, and evolving technology trends.

With a strong attention to detail, you will lead the accurate execution of marketing campaigns across multiple channels, ensuring all elements from data validation and audience segmentation to content personalisation and scheduling are delivered flawlessly.

You will closely monitor campaign performance and customer engagement to maintain data integrity, support ongoing optimisation, and contribute to a seamless, high‑quality customer experience. Your precision and consistency will play a key role in driving effective, data‑driven marketing outcomes.

You will manage marketing performance monitoring, analysis, and reporting by leveraging analytics, attribution models, and AI insights to optimise campaigns, improve targeting, and measure impact on pipeline and revenue.

You will continuously optimise customer journeys through A/B testing and performance insights to improve engagement, conversion rates, and ROI.

Key Technical Criteria:

• Tertiary qualification in Marketing, Communications, Business, or a related field, with Salesforce Certification in Account Engagement (Pardot) and/or Salesforce Marketing Cloud preferred.

• 5+ years’ experience in digital marketing, ideally within B2B environments managing complex, multi‑touch customer journeys.

• Mandatory hands‑on expertise in Salesforce Marketing Cloud Account Engagement (Pardot), with the ability to design, build, and optimise scalable automation workflows; working knowledge of Salesforce Marketing Cloud is an advantage.

• Strong capability in data strategy, analytics, and reporting, including building insight‑driven dashboards (e.g., Power BI) to optimise campaigns, improve conversion, and track ROI.

• Proven experience delivering cross‑functional, global initiatives, supported by a solid technical foundation in HTML and responsive email design.

The role is based in Coimbatore.

If you'd like to be part of a team that's changing the game, please apply along with your resume and a brief cover letter highlighting why this should be your next role. The closing date to apply for this role is 15 May 2026. Everyone has a story...be part of ours!

Why join our team at Bradken?

• Safety first environment and mindset

• Flexible work options

• Competitive Total Reward Packages

• Global and local recognition programs

• Paid Parental Leave

• Learning and Development focus

• Education assistance

• EAP for you and your family

• Community Involvement program

Before commencing employment, you will be required to complete a psychometric assessment and a pre-employment medical including drug and alcohol testing.

WE RESPECTFULLY REQUEST NO RECRUITMENT AGENCY APPROACHES

Bradken is an Equal Opportunity Employer and we are committed to providing a diverse, inclusive, engaging, and flexible environment for our people because great things happen when individuals are allowed to bring themselves into their work. All employment will be based on merit, competence, performance, and business needs.