Lifecycle Marketing Manager

Who We Are:

Being naked is the #1 most sustainable option. We're #2.

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025, Circular by 2030, and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal, and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA. We innovate across categories like accessories, swimwear, and sleepwear, and we reach millions of people with campaigns like this, this and this.

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

The Role:

Reformation is looking for a Lifecycle Marketing Manager to join the Ecommerce & Growth organization to help architect the next evolution of our customer journeys.

This role is ideal for a data-driven, curious, technical marketer who thrives at the intersection of strategy, automation, and personalization. You will lead end-to-end lifecycle programs across email, SMS, and emerging channels within Braze, driving retention, engagement, and long-term customer value.

You will own audience strategy, journey orchestration, dynamic content personalization, experimentation, and performance optimization at scale.

What You’ll Do:

• Develop and scale multi-channel lifecycle journeys across email, SMS, and push using Braze

• Design and build complex, trigger-based automations leveraging behavioral data, event triggers, and customer attributes

• Create advanced audience segmentation strategies grounded in customer lifecycle stage, purchase behavior, engagement patterns, and predictive indicators

• Partner with Data and Engineering to ensure accurate event tracking, schema integrity, and scalable personalization logic

• Leverage Liquid and other scripting/templating logic to power dynamic content, conditional logic, catalog personalization, and real-time messaging

• Establish rigorous A/B and multivariate testing frameworks across creative, cadence, segmentation, and channel strategy

• Own KPI reporting and performance analysis across retention, LTV, CVR, subscriber growth, and incremental revenue contribution

• Translate performance insights into strategic recommendations and roadmap prioritization

• Serve as a key partner to Customer Strategy in shaping the end-to-end customer journey, aligning lifecycle communications with Creative, Merchandising, Site, Data, and Retail to support broader business initiatives.

What You’ll Need:

• 4+ years of lifecycle marketing experience. Experience at a consumer or ecommerce brand preferred.

• Hands-on experience building multi-journey automations within a modern ESP (experience with Braze is a strong plus)

• Strong understanding of event-driven architecture, audience segmentation logic, and cross-channel orchestration

• Working knowledge of Liquid, HTML, or other scripting/templating languages; comfort in manipulating dynamic logic is required

• Proficiency in Excel; working knowledge of SQL strongly preferred, with experience using tools such as Looker to analyze large datasets and translate insights into actionable experimentation.

• Technical fluency with ecommerce marketing technology, including tracking parameters, tag management, site event triggers, APIs, and dynamic catalog integrations

• Excellent written and verbal communication skills, with the ability to translate data and technical concepts into a clear strategy

Who You Are:

• You are analytical, structured, and highly detail-oriented.

• You think in systems and enjoy building scalable processes.

• You are technically curious and excited to deepen your understanding of marketing automation and data infrastructure.

• You operate with both strategic vision and executional precision.

• You thrive in fast-paced, high-growth environments.

• You collaborate effectively across functions and are comfortable working closely with data and engineering partners.

• You are motivated to continuously test, iterate, and improve the customer experience.

Compensation:

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $80,000 - $108,000 + 10% bonus eligibility, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

This role may also be eligible for an annual discretionary bonus based on a range of factors, including company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company’s discretion.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

Benefits & Perks:

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.

• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.

• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.

• We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.

• You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.

• We care about the causes our employees care about so we donate to community efforts on a yearly basis.

• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.

Still don’t know if you should apply? We get it—studies show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t totally excite you, consider applying to our general application.

Want some more?! - Sustainability, Forbes, Fast Company

California Applicant Privacy Notice found here