Legal Sales & Marketing Manager

Legal Sales & Marketing Manager

About the Role

We're looking for a sharp, driven Legal Sales & Marketing Manager to own and grow our marketing performance and sales pipeline. This is a high-impact role for someone who knows how to turn marketing spend into signed clients — someone equally comfortable analyzing campaign data and closing a conversation with a prospective client.

You'll manage our legacy marketing channels, hold vendors accountable, and play an active role in converting inbound leads by selling the firm with confidence, clarity, and compassion. If you thrive at the intersection of strategy, execution, and sales, this role is built for you. This is an in-person position. 

Key Responsibilities

Campaign Management & Optimization

Own day-to-day management of legacy marketing campaigns across digital, referral, and paid channels, including Google Local Services Ads (LSA)

Drive campaign performance through continuous monitoring, testing, and optimization

Manage relationships and communication with marketing vendors and external partners

Track campaign timelines, deliverables, and dependencies — and hold people accountable to them

Ensure all campaigns are properly tagged and tracked for accurate attribution across systems

Manage marketing spend and budget pacing to maximize ROI

Data Analysis, Reporting & Attribution

Analyze lead quality, conversion rates, disqualification reasons, and funnel drop-off points

Audit call tracking and form submissions (CallRail) for correct source attribution

Interpret campaign and channel performance data to identify trends and opportunities

Deliver clear, actionable insights and performance summaries to leadership

Collaborate with the Business Intelligence Manager for deeper reporting and dashboard needs

Systems, Workflow & Automation

Own and optimize marketing workflows across platforms including:

CallRail

Litify (Salesforce-based CRM)

Forms, automation, and marketing platforms

Lead workflow and automation improvements, testing, and documentation

Coordinate system changes with operations, IT, and vendors

Ensure systems and workflows support scalability and data integrity

Creative & Design Support

Create and update marketing materials using Canva and firm-approved design tools

Design social media graphics, email templates, and promotional assets consistent with brand standards

Support the production of digital and print collateral for campaigns

Partner with the Director of Operations to drive funnel refinement and workflow improvements

Use strong project management skills to keep initiatives moving across teams

Track action items and ensure follow-through across departments

Serve as a reliable operational force — organized, proactive, and detail-oriented

Systems & Tools

CallRail

Litify (Salesforce-based CRM)

Google Business Profile

Data analysis and reporting tools

Firm-approved marketing and automation platforms

What We're Looking For

Proven experience in marketing management, sales, or a combined marketing/sales role

Background in legal, personal injury, or professional services strongly preferred

Strong understanding of paid and digital marketing channels and how to optimize them

Comfortable interpreting campaign data and translating it into actionable strategy

Fluency working across CRMs, tracking tools, and marketing platforms

Confident communicator who can sell the firm to prospective clients with clarity and compassion

Highly organized with strong project management instincts

A bias for action — someone who identifies problems and fixes them

Compensation

Salary: $70,000 – $90,000 per year, commensurate with experience

Medical, Dental & Vision Insurance

Health Savings Account (HSA)

401(k) with up to 4% employer match

Education

Bachelor's degree in business, Marketing, Communications, or a related field

Why This Role Matters

Our legacy marketing channels are a proven demand engine — and we need the right person to run them at peak performance. If you're someone who geeks out on campaign data, knows how to get the most out of every marketing dollar, and loves bringing order and strategy to complex systems, this role is built for you.