HubSpot CRM Manager

Company: Corporate Stays / Masalto Capital Group
Location: Remote
Type: Part-Time – Freelance
Compensation: Hourly (based on experience)

About Us:

For over 15 years, Corporate Stays has been a trusted leader in providing exceptional temporary housing solutions in Canada and Panama. We specialize in premium, fully furnished residences tailored to the needs of professionals, families, and individuals in transition.

Our team offers a personalized approach, working closely with each client to find the ideal property in terms of size, location, amenities, and budget.

Each Corporate Stays property is thoughtfully designed by our sister company, Casa Suarez, and furnished to five-star standards, providing the comfort and convenience of a true home. With a network of over 10,000 apartments in hundreds of cities, we accommodate a wide range of needs, from business travel and employee relocations to insurance claims and long-term stays.

Globally, our team of over 60 passionate corporate housing specialists hand-picks and personally manages each property to ensure our guests have the best possible experience. As a full-service corporate housing provider, CorporateStays.com offers complimentary concierge services and worldwide guest support.

About the Role

We are looking for an experienced HubSpot CRM Manager to support our group of hospitality and real estate brands across LATAM and Canada. This is a part-time, on-demand freelance position for someone with 5+ years of hands-on HubSpot experience, capable of managing all CRM operations, workflows, reporting, and system automations independently.

You will be the central person responsible for ensuring that our HubSpot portal is organized, automated, optimized, and used correctly by all team members.

Key Responsibilities

CRM Administration & Setup

Manage full configuration of the HubSpot portal (Sales, Marketing, and Service Hubs).

Create, edit, and manage users, teams, roles, and permissions.

Maintain data integrity, property structures, and naming conventions.

Troubleshoot and resolve HubSpot technical issues or errors.

Workflows & Automations

Build and optimize automated workflows for:

lead nurturing

onboarding

tasks and reminders

pipeline automations

email sequences

internal notifications

Review existing workflows and ensure they are functioning properly.

Reporting & Dashboards

Create custom dashboards, reports, and analytics for the CEO and management.

Build dashboards for:

sales performance

marketing campaigns

revenue funnels

lead conversion tracking

operations

Deliver monthly executive reports summarizing KPIs and insights.

Pipeline & Process Management

Structure and maintain deal pipelines, lead pipelines, and service pipelines.

Improve deal stages, lifecycle stages, and lead statuses.

Ensure all teams follow proper CRM processes and update data correctly.

Marketing Integration

Support the marketing team by:

integrating forms, landing pages, and ads

connecting HubSpot to Facebook/Instagram Lead Ads

configuring tracking, UTMs, and campaign analytics

syncing contacts from multiple brands and websites

Set up automated email sequences and lead-nurturing campaigns.

Training & Support

Train team members to use HubSpot properly (sales, marketing, and admin staff).

Create SOPs, internal guides, and best practices for CRM usage.

Monitor user activity and make recommendations to leadership.

Quality Control

Ensure data cleanliness, deduplication, tagging, and segmentation.

Detect and fix incorrect data flow, errors in automations, or missing info.

Maintain consistent CRM hygiene.

 Requirements

Minimum 5 years of professional HubSpot experience (administration + automation).

Strong knowledge of Sales Hub, Marketing Hub, and CRM customization.

Proven experience building advanced workflows and dashboards.

Ability to troubleshoot and solve CRM issues quickly.

Strong analytical skills and understanding of revenue funnels.

Experience training teams and improving CRM adoption.

Ability to work independently, meet deadlines, and communicate clearly.

Experience with real estate, hospitality, or multi-brand companies is a strong asset.

 Desired Soft Skills

Highly organized and detail-oriented.

Proactive and solution-driven.

Comfortable working with executives and cross-department teams.

Strong communication skills (English required; Spanish is a plus).

 Engagement & Availability

Freelance, hourly-based.

Flexible schedule, but must be available for:

weekly check-ins

urgent CRM fixes when needed

Expected workload: 10–20 hours per month, with the possibility of growth.