Head of Sales – Outbound, Fuel Germany

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For 35 years, we have been helping companies grow. It is a path that we know well. When Radius started its business in 1990, it was running a successful fuel SME in the Northwest of England. Today, we are a global business services company operating in 19 countries on five continents. 

Our mission is to help businesses of all sizes adapt to market changes and take advantage of the opportunities that come with them. 

We differentiate ourselves by our ability to provide SMBs with fleet and connectivity products and services in a single solution, as well as customized solutions for enterprise-level businesses. 

 

Job Purpose

The Head of Sales – Outbound – Fuel Germany owns the proactive new business engine across the German market. 

You are accountable for building and scaling a high-performance outbound function that consistently generates qualified pipeline and converts it into profitable growth. 

This is a performance-critical leadership role. Success is defined by predictable pipeline creation, disciplined sales execution and sustained revenue delivery aligned to Group growth targets. 

Key Responsibilities

Own outbound revenue and pipeline generation:

• Full accountability for outbound revenue against budget and stretch targets 

• Build predictable pipeline coverage ratios to support quarterly forecasting 

• Drive activity standards across calls, conversations, meetings and opportunities 

• Increase conversion rates from prospect, qualified opportunity, closed revenue 

• Maintain disciplined weekly forecasting and performance rhythm 

 

Design and optimise the outbound operating model:

• Define territory planning, segmentation and ideal customer profile strategy 

• Implement structured outbound sales methodology and qualification frameworks 

• Embed performance dashboards across activity, pipeline and revenue metrics 

• Drive rigorous Salesforce adoption, pipeline hygiene and data accuracy 

• Continuously refine scripts, objection handling and value positioning 

 

Build and scale a high-performance sales culture:

• Recruit, onboard and develop outbound sales managers and executives 

• Implement structured coaching, call listening and performance reviews 

• Own annual salary review process and commission validation 

• Increase revenue per head and productivity year-on-year 

• Develop succession plans and future team leaders to support scale 

 

Drive commercial rigour and budget control:

• Manage departmental budget and headcount planning 

• Identify performance gaps early and implement corrective action plans 

• Balance growth ambition with margin discipline 

• Align outbound strategy with wider Group cross-sell and retention objectives 

 

Lead cross-functional execution:

• Partner with Marketing to align outbound messaging and campaign support 

• Collaborate with Operations to streamline onboarding and reduce churn risk 

• Provide structured reporting to senior leadership on performance, risks and opportunities 

• Ensure outbound strategy supports broader Fuel Germany growth priorities.  

What you’ll need to do the role 

• 5+ years in senior B2B outbound or telesales leadership, +10 headcount 

• Proven experience building and scaling outbound desk-based sales teams 

• Strong understanding of structured pipeline management and forecasting 

• CRM fluency, ideally Salesforce 

• High accountability, resilience and commercial judgement 

• Data-led leader capable of driving performance culture at pace 

• Fluent / Native German speaking

• Fluent / C1 / Professional English speaking

It is critical you have outbound, desk based, telesales experience to do this role. We are not looking for leaders who have led field sales or inbound for this role. 

Immer noch neugierig?

Wenn Sie das Gefühl haben, dass wir gut zueinander passen, können Sie sich jetzt online bewerben!

Wenn Sie mehr über die Rolle oder das Leben bei Radius erfahren möchten, bevor Sie sich bewerben, wenden Sie sich bitte an unser Talent-Team unter [email protected].

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