Head of Events & Partnerships

Head of Partnerships & Events

Flowhub | In-Office – Miami, FL | Reports to: VP of Sales

About Flowhub

Flowhub builds the software that powers the most complex retail operations in America. We started in cannabis because it's the hardest version of the problem — every state has its own regulatory environment, products are tracked seed-to-sale, and a single compliance error can cost a retailer their license. We didn’t shy away from that.

Today, over 1,000 retailers trust Flowhub to run, grow, and scale their businesses — from point-of-sale and payments to ecommerce, marketing, inventory, analytics, and an open API.

We’re not a cannabis company that writes software. We’re a technology company solving the operational and compliance challenges that define regulated retail — and we’re just getting started.

This is not a “clock in, clock out” environment. Flowhub is a team of high performers who take ownership, move fast, and hold each other to a standard most companies only talk about. If you want to coast, this isn’t the place. If you want to do the best work of your career alongside people who raise your game every day — keep reading.

The Role

We're building one of the most important growth levers at Flowhub, and we need the right person to run it.

As our Head of Partnerships & Events, you won’t just manage relationships, you’ll be the face of Flowhub in the cannabis industry. You’ll be out in the field, in the rooms that matter, building relationships that actually move the business forward.

You’ll own how we show up at events, how we build our network, and how partnerships translate into pipeline and revenue. This is not a behind-the-scenes role. It is high exposure, highly cross-functional, and directly tied to company growth.

What You'll Do

Own how Flowhub shows up in the industry

• Represent Flowhub at the events and in the rooms that matter

• Build real relationships with operators, brands, and technology partners

• Create moments and experiences that bring the cannabis community together and strengthen our presence in the market

Build partnerships that drive the business

• Identify and develop partnerships that lead to meaningful pipeline and closed revenue

• Create co-selling opportunities with partners and work closely with Sales to convert them into deals

• Build referral and revenue-sharing motions that can scale as the company grows

Lead events with a clear purpose

• Own the events calendar and budget end to end

• Make events work for the business through intentional planning, strong follow-up, and clear goals

• Design and execute high-quality experiences like executive dinners, roundtables, and partner activations

• Ensure every event leads to something tangible, whether that is meetings, pipeline, or revenue

Connect partnerships to product and go-to-market

• Work with Product and Engineering to prioritize integrations that unlock real opportunity

• Partner with Marketing and Sales to bring those integrations to market

• Position partnerships and integrations as a meaningful advantage in enterprise deals

How You’ll Be Measured

This role is measured on revenue impact.

• Partner-sourced pipeline per quarter

• Closed-won ARR from partner channels

• Number of new integrations launched

• Event-sourced pipeline

• Closed-won ARR from events

• Cost per opportunity for events

What You Bring

• 4 or more years of experience in partnerships, business development, or a similar role

• Experience in SaaS, fintech, marketplaces, or platform businesses

• A track record of building relationships that turn into real business outcomes

• Strong presence and communication skills. You are comfortable representing the company and building trust quickly

• You build genuine, long-term relationships, not just surface-level connections

• Strong judgment on where to spend your time and which opportunities to prioritize

• You take ownership and are comfortable building from scratch

• You move quickly, follow through, and turn conversations into action

• Ability to work across teams and bring people together to get things done

• Experience using Salesforce or similar tools

Nice to Have:

• Experience in cannabis or other regulated industries

• Background working with integrations, APIs, or platform ecosystems

• Experience building co-selling motions with enterprise sales teams

• Experience representing a company at industry events or conferences