Head of Creative Planning & Expertise | Power Tools (f/m/div.)

The Bosch group has more than 400 000 employees around the world, present in 60 countries, and we are proud to impact people’s lives and to work towards a more sustainable future.

Since its inception, Robert Bosch, SA, based in Lisbon, has proudly served as the cornerstone of the Bosch Group's presence in Portugal. We excel in providing essential central services such as Accounting, Procurement, Communications, Legal and Marketing, firmly establishing our reputation as a leader in critical domains like Information Technology and Industrial Consultancy. Moreover, our strong dedication to our most invaluable asset, our people, lies at the very core of our mission.

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference in mindsets, cultures, generations, identities and perspectives. Everyone should bring their authenticity and work together respectfully. Bosch is an employer that values diversity and equal opportunities. We welcome applications from people with disabilities and we can provide reasonable accommodations during the recruitment process and in the performance of professional activity. By including everyone and ensuring equal opportunities we unleash our full potential.

Be part of a globally recognized powerhouse: the Power Tools division of the Bosch Group. As a leading supplier of essential power tools, garden tools, power tool accessories, and measuring technology, we offer an environment where your skills will contribute to products used and trusted worldwide.

We are looking for a visionary and hands-on leader to drive global creative planning and expertise. As Head of Creative Planning & Expertise, you will define strategic frameworks, optimize workflows, and leverage innovative technologies — including AI — to ensure content aligns with brand objectives and audience insights. You will empower teams worldwide to deliver impactful, on-brand creative initiatives that set the standard for excellence.

If you thrive at the intersection of strategy, creativity, and innovation — and want to make a real global impact — this role is for you.

Your Impact

• Lead global creative planning to ensure content aligns with brand objectives and audience insights.
• Optimize resources and investments to maximize the impact of strategic content initiatives.
• Introduce innovative technologies, including AI-driven solutions, to enhance creative efficiency.
• Define and improve workflows to ensure scalability and adoption of best practices across teams.
• Develop strategic frameworks and planning processes for global content.
• Oversee global production planning and make-or-buy decisions.
• Implement automation and AI tools to streamline workflows and foster innovation.
• Establish a global production strategy aligned with brand guidelines and business priorities.

Education

• Bachelor’s or Master’s degree in Marketing, Communication, Design, or a related field.
• Certifications in Creative Strategy, Digital Marketing, or AI in Creativity are a plus.

Experience

• Proven experience leading global creative planning or content strategy in multinational environments.
• Hands-on experience with campaign management, content production, and creative workflows.
• Experience implementing technology-driven solutions (AI, automation) for creative processes.

Know How

• Deep understanding of creative frameworks, content strategy, and brand positioning.
• Strong knowledge of workflow optimization, production pipelines, and operational excellence.
• Familiarity with digital and AI-based creative tools is highly desirable.

Languages

• Fluent English (mandatory).
• Additional languages are a plus.

Working Style & Methods

• Results-oriented, proactive, and adaptable to complex, fast-paced environments.
• Ability to manage multiple projects simultaneously.
• Strong collaborative approach across global teams.

Personality

• Visionary and strategic thinker.
• Influential and inspiring leader.
• Creative problem solver with strong interpersonal skills.

Work #LikeABosch includes: 

⚖️ Flexible work conditions

🔀 Hybrid work system

🌐 Exchange with colleagues around the world

🧑‍⚕️ Health insurance and medical office on site (general clinic)

📚 Training opportunities (p.e., technical training, foreign languages training) & certifications

📈 Opportunities for career progression and continuous professional development

💲 Access to great discounts in partnerships and Bosch

🏋️ Sports and health related activities (gym)

🚉 Great access to public transports

🅿️ Free parking lot

🍽️ Canteen

 

Success stories don´t just happen. They are made...

Make it happen. We are looking forward to your application!