GTM Engineer & Product Marketing Lead

GTM Engineer & Product Marketing Lead

Build the engine and shape the story!

Own a high-impact role with real autonomy and influence

WHO WE ARE

At MATTR, we build digital trust infrastructure that helps organisations issue and verify trusted information in a privacy- preserving way. Our platform supports decentralised identity and verifiable data, enabling people to prove things about themselves without handing over more data than necessary.

We’re looking for a GTM Engineer & Product Marketing Lead to strengthen and scale our go-to-market execution.

This is a hybrid role spanning GTM systems, automation, messaging, and enablement. You’ll own the tooling behind our outbound and partner motions while shaping how MATTR communicates its value across priority sectors.

This role suits someone who likes building systems, simplifying complex products and working closely with Sales, Partnerships and Product in a fast-moving environment.

What you'll be doing

GTM Systems & Automation

Design and optimise ICP targeting and enrichment workflows

Build scalable pipelines, automation, and reporting frameworks

Integrate tools such as Clay, HubSpot, and LinkedIn into a cohesive GTM engine

Own GTM data quality across priority markets

Product marketing & enablement

Own messaging and positioning across priority sectors

Translate product capabilities into clear, compelling vertical use cases

Develop practical enablement assets including battlecards, one-pagers, demo storyboards. 

Develop partner co-sell and MATTR embedded materials

Maintain e a central GTM asset library

Campaign & execution support

Develop whitepapers, landing pages, and sector campaign packs

Support webinars, roundtables, and field events

Align messaging with regulatory shifts and market developments

Cross-functional GTM Execution

Partner closely with Sales, Partnerships, Product, and forward-deployed PMs

Support GTM sprints with targeting, messaging and enablement assets

Align systems, positioning, and execution across teams

Help evolve MATTR’s GTM motions as we scale

What you bring

Experience across Product Marketing, GTM Operations, RevOps, or Solutions roles in B2B SaaS environments

Hands-on experience building and managing workflows in HubSpot and other GTM automation tools

Confidence working with data including segmentation, enrichment, reporting, and pipeline visibility

Strong written communication skills with the ability to craft clear, concise messaging

Ability to translate complex technical capabilities into simple, sector-specific value propositions

Experience creating practical enablement assets that Sales and Partners actually use

Comfortable working cross-functionally with Sales, Partnerships, and Product teams

Ability to operate independently, prioritise effectively and deliver without heavy structure

A practical, execution-focused mindset where you build, test, refine, and improve

Why you'll love working with us

Work with a mission-driven team pioneering in a future-forward domain. Our team are globally recognised for their industry expertise, and our customers are global household names

Collaborate globally - we have worldwide impact!

Contribute to a safer, more trustworthy digital ecosystem.

Flexible remote working environment with a culture that values curiosity, quality, and authenticity.

Don’t just take our word for it, step inside life at MATTR! Check out our LinkedIn page for our latest work, blogs, and insights, and dive into our YouTube Channel for quick videos that show our work in action.

Ready to be part of what's next? Apply today with your CV and cover letter - and let's make something great together! 

We value diversity in the workforce and we encourage candidates from diverse backgrounds, including those with access needs, to apply for our roles.