Field Marketing Manager - NA

About MariaDB

MariaDB is making a big impact on the world. Whether you’re checking your bank account, buying a coffee, shopping online, making a phone call, listening to music, taking out a loan or ordering takeout – MariaDB is the backbone of applications used everyday. Companies small and large, including 75% of the Fortune 500, run MariaDB, touching the lives of billions of people. With massive reach through Linux distributions, enterprise deployments and public clouds, MariaDB is uniquely positioned as the leading database for modern application development.

The Opportunity:

MariaDB powers applications used by billions. In North America, we need a hands-on field marketer who converts regional focus into opportunity creation and deal momentum, blending events, ABM, campaign orchestration, and AI-driven relationship marketing. You’ll be the marketing owner for NA, partnering closely with Sales, SDR, PMM, and Partner/Channel Marketing to move named accounts from interest to committed evaluation and purchase.

What You’ll Do:

Regional Plan & Ownership

• Build and run the NA field plan supporting MariaDB priorities: enterprise modernization and adoption of MariaDB Cloud.

• Sequence initiatives by segment and vertical (e.g., financial services, retail/e-commerce, telecom/media) aligned to regional sales goals and named account lists.

• Own the NA field budget; source and negotiate vendors and sponsorships; manage POs.

ABM & Account Orchestration

• Partner with Sales on tiered ABM (1:1, 1:few, 1:many). Define ICP, map buying committees (DBA, Platform Eng, App Dev, Architecture, Security, Finance/IT leadership), and tailor plays for entry, expansion, and competitive takeout.

• Use intent, fit, and product signals to prioritize accounts; personalize content and outreach by stage.

Events that Advance Deals

• Own end-to-end execution of trade shows, executive dinners, roadshows, meetups, and virtual events.

• Standardize pre-event activation (invites, sequences), on-site capture (compliant, structured), and post-event follow-up (fast, persona-relevant, multi-channel).

Modern B2B Programs (AI + relationship marketing)

• Orchestrate buyer journeys with AI assistance: predictive account selection, content personalization, conversational follow-up, and automated recap/next-step summaries.

• Build buyer enablement: curated content hubs, solution blueprints, ROI/migration tools, and mutual action plans that help committees progress confidently.

• Activate community and developer touchpoints (OSS meetups, user groups) to drive advocacy and pipeline adjacency.

Customer Evidence & Advocacy

• Partner with Sales and Customer Success to identify champions and develop case studies, customer stories, and use cases that match target personas and verticals.

• Package proof for field use (slides, one-pagers, short videos, talk tracks) and keep assets fresh with measurable outcomes and clear before/after states.

Campaign Localization

• Localize global plays and create region-specific programs for Enterprise Server, Xpand, MariaDB Cloud, and MaxScale.

• Tailor by vertical, focusing on Financial Services, Telecom/Media, and eCommerce/Retail.

• Partner with PMM to translate technical value into persona-sharp stories and align proof points, references, and enablement assets per vertical.

Partner & Marketplace Motion (collaborative)

• Collaborate with Partner & Channel stakeholders to align NA field activities with partner programs.

• Plug into hyperscaler, SI/ISV, and marketplace motions to amplify reach, create economies of scale, and run repeatable plays (co-hosted events, co-sell days, joint content).

Sales/SDR Alignment

• Run a weekly operating cadence with RVPs and first-line managers; set clear handoffs with SDR leadership (definitions, follow-up timing, dispositions, recycling) and maintain a tight closed loop.

Measurement & Continuous Improvement

• Be metrics-driven to the core, live in the data, own the numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, program health, and learnings.

• Champion data hygiene and multi-touch attribution; test, iterate, and scale what works.

What You'll Bring:

• You’ve owned field/regional marketing in North America and turn plans into pipeline through events, ABM, and campaigns.

• You’re ABM-savvy: tier accounts, map buying committees, tailor programs by stage, and partner tightly with Sales.

• You live in the data: attribution-aware, dashboard-driven, and accountable for reporting and continuous improvement.

• You’re hands-on with Salesforce/Marketo (or HubSpot), ABM platforms (e.g., 6sense/Demandbase), webinar and data tools, and you use AI to prioritize accounts, personalize content, and accelerate follow-up.

• You distinguish decision makers from practitioners and speak each persona’s language.

• You’re a go-getter and problem solver, you spot gaps, propose solutions, and execute fast with a collaborative attitude.

• You are highly organized and transparent; you enjoy the discipline of planning in advance and working in spreadsheets, Monday.com/Asana, or Notion to build simple, efficient, clear processes that keep stakeholders aligned.

Nice to Have:

• Experience with database, cloud, or developer audiences; OSS/community programs; hyperscaler and SI/ISV motions; marketplace co-sell.

• Public sector experience (U.S. Federal and SLED, plus Canadian public sector): familiarity with procurement cycles, RFP/RFI processes, compliance, and stakeholder navigation.

Why Join Us?

You will be a key player in MariaDB's growth story, directly impacting our success in a critical market. We offer a competitive salary, comprehensive benefits, and the opportunity to work with a dynamic and innovative global team. If you are a strategic thinker with a passion for driving results and building strong relationships, we encourage you to apply.

Location:

Remote - US. Preference for Eastern or Central time zones to support 9:00–5:00 ET collaboration.

Compensation:

The annual anticipated U.S. base salary range for this full-time position is USD $120,000 - $150,000.

Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies.

In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than the job description as posted. Salary is one component of MariaDB’s total rewards package. We also include health insurance, life, and disability insurance, funds toward professional development resources, Flexible Paid Time Off (FPTO), paid holidays, and parental leave, a massive degree of flexibility and freedom, and more.

How to Apply

If you are interested in this position, please submit your application along with your CV/Resume through our ATS Greenhouse on our MariaDB Careers site.

• At MariaDB we celebrate the diverse experiences and perspectives of our employees because this drives innovation and success. MariaDB is an equal opportunity employer dedicated to creating a welcoming and inclusive workplace for everyone.

• MariaDB does not sponsor work visas or relocation.

• MariaDB is committed to providing accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

• MariaDB will not accept agency resumes without a prior contractual agreement with HR. Please do not forward resumes to any recruiting alias or employee directly. MariaDB is not responsible for paying any fees associated with any unsolicited submitted CV/Resumes.