Email Marketing Strategist

We are a fast-growing CPG/supplement brand. We are seeking a highly skilled Email Marketing Specialist who can own both strategy and creative execution for our Klaviyo account. We are replacing an agency and need someone who can immediately level up our email performance, create on-brand designs, build automated flows, manage campaigns, and optimize for revenue.

This is a hands-on, proactive, high-ownership role. You must have proven experience driving results for CPG or supplement brands through Klaviyo

Responsibilities

Strategy & Performance

• Plan, execute, and optimize all email & SMS campaigns inside Klaviyo.
• Develop a full email/SMS strategy, including: weekly campaigns, automated flows, segmentation, A/B testing strategy and deliverability best practices
• Maintain and grow revenue from email/SMS (target benchmarks expected).

Creative & Design

• Create on-brand email designs, including graphics, layouts, product callouts, and CTA structure.
• Write compelling copy tailored to supplement & ecommerce audiences (education, problem/solution, storytelling, promo emails, etc.).
• Ensure design consistency and high readability across mobile and desktop.

Flow & Automation Buildout

• Build and optimize the following core flows (minimum): Welcome Flow, Abandon Cart, Browse Abandonment, Post-Purchase (first-time → repeat buyer → VIP), Sunset/Winback, Supplement education sequences
• Monitor flow performance and continuously iterate for higher conversions.

Technical & Analytical

• Manage segmentation, frequency caps, deliverability, and list hygiene.
• Track & report on KPIs including: revenue per email, campaign performance, flow revenue, click-through & open rates (in line with 2025 changes) and subscriber growth
• Identify optimization opportunities and present weekly recommendations.

Brand Knowledge & Execution

Understand the brand’s positioning, audience, product benefits, and compliance considerations.

Ensure all messaging aligns with brand voice, supplement guidelines, and ecommerce best practices.

Requirements

Must-Haves

• 2+ years of experience managing Klaviyo for ecommerce brands.
• Demonstrated email/SMS results for CPG brands (supplements preferred).
• Strong portfolio: flow examples + campaign examples + metrics.
• Proven ability to handle both strategy + hands-on execution (design + copy + build).
• Skilled with Canva, Figma, or similar design tools.
• Excellent written English.
• Strong understanding of DTC ecommerce fundamentals and customer lifecycle.
• Ability to work independently, meet deadlines, and communicate proactively.

Preferred

• Experience with U.S. based supplement brands.
• Understanding of conversion-driven design and A/B testing frameworks.
• Experience with list growth strategies (landing pages, lead magnets, behavioral triggers).
• SMS experience inside Klaviyo.

What Success Looks Like

• Clean account structure and optimized segments.
• Designs feel “on brand” and consistent.
• Flows are set up properly and converting at benchmark or better.
• Campaigns go out weekly with strong planning and execution.
• Measurable lift in revenue from email/SMS within 60 days.
• Proactive strategy, ownership, and reporting—no hand-holding needed.

This is a full time job

100% Remote

Up to $8/hr