Email Marketing and Automation Specialist

We’re looking for an Email Marketing & Automation Specialist who can turn cold data into revenue.

This role goes beyond campaign execution, you’ll be responsible for building end-to-end automation systems, improving email deliverability, and creating nurture engines that convert cold leads into warm opportunities.

If you understand how inboxes work, how automation flows think, and how to revive dead leads at scale, this role is for you.

Key Responsibilities

1. Email Automation & Nurture Systems

• Build and manage multi-step email sequences (cold, warm, reactivation, nurture)
• Design lead warming journeys for inactive or cold databases
• Create behavior-based workflows (opens, clicks, replies, inactivity triggers)
• Continuously optimize flows for conversion, engagement, and pipeline growth

2. Deliverability & Domain Health

• Set up and manage:
• SPF, DKIM, DMARC
• Domain warming strategies
• Inbox rotation & sending limits

• Monitor and improve:
• Inbox placement (avoid spam/promotions)
• Domain reputation & sender score

• Conduct regular spam audits & blacklist checks

3. CRM & Lead Management Automation

• Implement auto-tagging, segmentation, and routing systems
• Ensure proper tracking of:
• Lead source
• Lifecycle stage
• Engagement levels

• Build workflows that sync across tools (CRM ↔ email ↔ outreach tools)

4. Zapier & System Integrations

• Build and manage automations using Zapier (or similar tools)
• Connect tools like:
• CRM (HubSpot, Gmail, Google Sheets and more as needed)
• Email platforms (Instantly, Mailchimp, ActiveCampaign, etc.)
• Lead sources (forms, ads, outbound tools)

• Ensure clean data flow across the entire funnel

5. Campaign Optimization & Analytics

• Track and improve key metrics:
• Open rates
• Reply rates
• Leads
• Conversion rates
• Deliverability scores

• Run A/B tests on:
• Subject lines
• Copy
• Send times

• Identify bottlenecks and continuously improve performance

Requirements:
• 3+ years experience in email marketing & automation
• Strong understanding of email deliverability (technical + practical)
• Hands-on experience with:
• Zapier or similar automation tools
• Email platforms (Instantly, ActiveCampaign, Mailchimp, etc.)
• CRM systems (HubSpot)

• Experience working with cold email + outbound systems and retention marketing

Minimum Technical and Work Environment Requirements:

• Internet Connection:
• Primary internet connection with a minimum speed of 15 Mbps.
• Backup internet connection with at least 10 Mbps.
• Backup connection must be capable of supporting work during a power outage.

• Primary Device:
• Desktop or laptop equipped with at least:
• Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
• A minimum of 8 GB RAM.

• Backup Device:
• Must meet or exceed the performance of an Intel Core i3 processor.
• Must be functional during power interruptions.

• A functioning webcam.
• A noise-canceling USB headset.
• A quiet, dedicated home office space.
• Peripherals and Workspace: A smartphone for communication and verification purposes.

Benefits:
• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
• Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
• Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.
• Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
• Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
• Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.